Dadware Bonding Shirt Update | Shark Tank Season 11
Entrepreneur Nick Baker pitched his baby product for dads during
If you’re short on time, here’s a quick overview of what happened to Dadware after
Nick Baker appeared on
| Shark: | Result: |
| Robert Herjavec | No offer |
| Mark Cuban | No offer |
| Kevin O’Leary | No offer |
| Lori Greiner | No offer |
| Daymond John | No offer |
Shark Tank Dadware Update
- Entrepreneur: Nick Baker
- Business: Skin-to-skin bonding shirts for new dads
- Ask: $100,000 for 20% equity
- Result: No deal
- Shark: None
Founder of Dadware, Nick Baker, knows firsthand that skin-to-skin bonding is an essential way to ensure that newborns will thrive. However, he feels that it’s also essential for dads to partake in this experience, which is why he created the Dadware Bondaroo.
This shirt allows the dad to put his baby close to his chest, keeping them secure and cozy. Nick shares that his wife labored for over 30 hours with their daughter, and when it was time for skin-to-skin, she was in too much pain.
So, he stepped in to help with the job. Sadly, while he was in the hospital for his daughter’s birth, he learned from the nurses that dads never step in for skin-to-skin bonding.
However, Nick saw the importance of partaking in this experience, for both the dad and the baby. This led to the idea for the Bondaroo, and he eventually went on to turn it into a company.
Although his energetic pitch certainly reeled the sharks in, unfortunately, his sales were less than stellar.
Dadware had only $200,000 in sales over four years, and keeping inventory on hand was a real problem. Additionally, it retails for $39.99 and costs $9.04, made in the U.S.
Kevin O’Leary asks Nick what he will do with the $100,000. Nick says he would use it to go toward inventory.
He adds that although he was hemorrhaging money from his credit card for a while, he’s now able to pay himself a few thousand dollars a month. This helps his family to keep their heads above water.
Kevin thought the product was too niche. It didn’t appeal to him at all, and he says he’s not into skin-to-skin bonding, so he went out.
Daymond John didn’t see the need for the product, as there were other ways to do the same thing. He ultimately went out, too.
Likewise, Mark Cuban couldn’t see any way to accelerate the business, so he couldn’t invest either.
Robert Herjavec commented that the time frame for this product was too small for him, especially since it’s just for newborn babies. For this reason, he also went out.
Even Lori Greiner decided to dip out of the deal because of how niche the product was and how difficult it would be to blow it up. This means that she’s the last shark out.
Unfortunately, without an offer from a shark, Nick was forced to leave
How is the business doing now? Keep reading our
We have some bad news to share in our Dadware update. Despite hitting $1 million in sales after airing on
In 2023, the company website is down and the Bondaroo is no longer available on Amazon, or anywhere else that we can find. Hopefully, Nick has moved on to something else that he’s equally passionate about.
Unless something changes, this will be our final Dadware update.
Curious about the other products featured in Season 11 Episode 22? You can find our other company update and recap posts here:
For even more on companies and products, be sure to stop by our Season 11 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!