Ashley Jones has a fashion company, that has redesigned some of the traditional fashion for college kids in minority communities. Will her product line earn her a deal on
Shark Tank Tones of Melanin Update
- Entrepreneurs: Ashley Jones
- Business: Collegiate fashion for minority communities
- Ask: $300,000 for 15% equity
- Result: $300,000 for 12% equity
- Sharks: Mark Cuban
Ashley brought her fashion line, Tones of Melanin to
Tones of Melanin’s iconic reversible jacket has relatively good margins considering that it can be created for around $30, and sold online for $165.
Many of their alternative products have similar margins, which was good news for all of the sharks that were considering their investment.
Kevin O’Leary wanted to hear more about the company’s sales numbers. Ashley quickly responded, stating that she had more than $3 million in gross revenue sales dating back to 2017.
Despite a strong brand and sales, Daymond John, Lori Greiner, Barbara Corcoran, and Kevin O’Leary all dropped out without making an offer.
Mark Cuban however was interested. He offered $300,000 for 15% equity. Ashley quickly countered with 12%, and Mark Cuban accepted.
What happened next for the brand? Keep reading our Tones of Melanin update to find out!
We have great news to share in our Tones of Melanin update! Not only is it still in business, it has been doing better than ever.
Tones of Melanin products are available on the company website. It seems the future is bright for Ashley, and we can’t wait for our next Tones of Melanin update!
Would you like to learn about the other companies featured on Season 14 Episode 22? Follow the links below!
For even more on companies and products, be sure to stop by our Season 14 Products Page!
Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!