You Go Natural Head Wrap Update | Shark Tank Season 14
In 2016, while using a sewing machine in her mom’s living room, Monique Little saw how hard it was for people with textured hair to keep it moisturized and stylish. She teamed up with her brother, David Dundas, to create You Go Natural, a line of satin-lined head wraps, turbans, and durags that solve this problem. With over 100 waterproof designs priced under $45, they’ve already served more than 70,000 customers. Will the sharks help them take their brand to the next level? Let’s dive into our You Go Natural update and pitch recap to find out.
If you’re short on time, here’s a quick overview of what happened to You Go Natural after
Monique and David entered
In terms of a You Go Natural update, the company expanded into major retailers, such as Target and Urban Outfitters, soon after its
| Shark | Result |
| Mark Cuban | Accepted offer of $400,000 for 10% equity plus a $3 royalty per headband and $5 per other product sold until the loan is fully repaid. |
| Kevin O’Leary | No offer |
| Barbara Corcoran | No offer |
| Daymond John | No offer |
| Lori Greiner | No offer |
Shark Tank You Go Natural Pitch
- Entrepreneurs: Monique Little and David Dundas
- Business: Head wraps for hair
- Ask: $400,000 for 5% equity
- Result: $400,000 for 10% equity plus a $3 royalty per headband and $5 per other product sold until the loan is fully repaid.
- Shark: Mark Cuban
Monique and David stepped into
They explained their need for funding to scale production, expand marketing efforts, and position their brand as a household name in the growing market for protective hair accessories.
David explains that bad hair days are tougher for people with textured hair because wearing a hat can cause damage. Head wraps are a solution, but cotton and polyester ones often harm hair and are tricky to tie.
You Go Natural is a line of satin-lined head wraps, turbans, headbands, and durags designed to protect and maintain the health of textured hair while offering a stylish and effortless look.
To solve this problem, the satin lining promotes moisture retention and reduces friction, ensuring hair stays healthy and vibrant.
The product range includes over 100 styles, catering to both men and women with textured hair.
Among their innovative offerings is the swim turban, which features a silicone lining to protect hair from salt water and chlorine, making it a versatile option for everyday use and active lifestyles.
The sharks check out the samples, and David mentions that their swim turban went viral on TikTok, racking up 10 million views and leading to tens of thousands of sales in the summer of 2022.
The wraps are made in Dallas for $4-$7 each and sell for $35-$48.
Kevin O’Leary asks about sales, and Monique and David share that they’ve made $15 million so far.
They earned $2 million in 2020, $7.5 million in 2021, and expect $10 million in 2022. In 2021, they raised $2 million to expand but lost the same amount after ordering too much inventory.
Despite the loss, they expect to be profitable in 2022. Their products are set to hit 316 Target stores in February 2023, with customer acquisition costs of $30.
The sharks make their decisions. Barbara Corcoran says she can’t add value and steps out.
Kevin likes the sales numbers but doesn’t like retail, so he’s out.
Daymond John feels the return on investment would take too long and exits.
Lori Greiner loves the product but finds the losses risky, so she’s out too.
Mark Cuban makes an offer of $400,000 for 20% equity. David counters with $400,000 for 12% equity and suggests a loan with royalties instead.
Mark proposes $400,000 for 10% equity, adding a $3 royalty per headband and $5 per other product sold until fully repaying the loan.
Monique and David agree and seal the deal. What happened next for their company? Keep reading our You Go Natural update to find out.
Shark Tank You Go Natural Update
Our You Go Natural update found that shortly after its
Furthermore, the brand experienced a significant increase in orders post-appearance, leading to fulfillment challenges.
In May 2023, You Go Natural reported receiving thousands of orders, prompting staff to work diligently to meet demand.
You Go Natural introduced new collections, such as the Active Collection, featuring headbands, turbans, and dread sleeves designed for sports and workouts.
They also released seasonal prints, including fall 2023 collections in various colors.
In late 2023, the company faced shipping delays due to increased demand. They addressed these issues by communicating with customers and working to restore service standards.
At the time of this writing, You Go Natural is estimated to have a net worth of approximately $8 million.
Stay tuned for our next You Go Natural update.
Do you want to learn about the other companies featured in Season 14 Episode 21? Follow the links below!
Before you go, be sure to check out our list of all the Shark Tank Season 14 products.
Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!