Eat Your Flowers Update | Shark Tank Season 14

While working in kitchens, Loria Stern saw that desserts often looked plain and lacked natural beauty. In 2011, she learned about edible plants and started decorating her cookies with flowers, an idea that led to Eat Your Flowers. The business now creates colorful, flower-covered treats that taste as good as they look and ships them nationwide. Can the sharks help her grow this blooming idea? Let’s find out in our Eat Your Flowers update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Eat Your Flowers after Shark Tank.

Loria entered Shark Tank Season 14, seeking $250,000 for 12% equity in Eat Your Flowers. Fortunately, she was able to secure a deal with Barbara Corcoran for $250,000 for 15% equity.

In terms of an Eat Your Flowers update, the company saw significant growth in website traffic, sales, and social media presence after the Shark Tank episode. Furthermore, Eat Your Flowers achieved a net worth of $1.8 million and annual revenues of $1 million.

Shark	Result
Barbara Cocoran	Accepted offer of $250,000 for 15% equity
Kevin O’Leary	$250,000 for 25% equity
Mark Cuban	No offer
Robert Herjavec	No offer
Lori Greiner	No offer

Shark Tank Eat Your Flowers Pitch

• Entrepreneur: Loria Stern 
• Business: Baked goods with edible flowers
• Ask: $250,000 for 12% equity
• Result: $250,000 for 15% equity
• Shark: Barbara Corcoran

Loria brought a beautiful display of flower-covered baked goods to Shark Tank, showcasing her company, Eat Your Flowers. 

From cakes to cookies to flower products for decorating, her products creatively highlight flowers.

She’s asking for an investment to hire an operations manager and develop consumer-packaged goods. 

Loria starts her pitch by showing her baked goods, which are decorated with edible flowers. She explains her idea clearly: Everyone loves flowers, and everyone loves baked goods.

By combining them, she has created something truly unique. She also offers edible flowers and “flower-fetti” for decorating foods like salads and desserts. 

The sharks try her shortbread cookies and crackers, and they all enjoy them. Loria then shares her story about growing up in a small town and playing tennis. 

While working at a tennis club, she found joy in cooking for the players, which led her to train as a chef. 

She worked as a private chef and caterer before starting her baking business. Today, she runs a busy commercial kitchen with a team of bakers.

Further, Loria shares that she has sold $2.2 million worth of products so far. 

Her sales have grown every year, and she expects to reach $1 million this year. She sells directly to customers, and each box of cookies costs $7 to make and sells for $50. 

Loria explains that her business took off after her food photos went viral on Instagram and were featured in major magazines like Vogue and Oprah. 

Robert Herjavec likes the artistic look of her products but worries about keeping the quality if the business grows. 

Loria assures him that she plans to partner with places like Starbucks to keep the brand premium. 

Kevin O’Leary agrees that her product is high-end and offers $250,000 for 25% equity. 

However, Loria did not accept this offer, as it required giving up a quarter of her company.

Lori Greiner thinks the cookies are beautiful but decides not to invest. Robert Herjavec also steps away, saying the brand is strong but not a good investment. 

Mark Cuban agrees that Loria’s story is inspiring but doesn’t believe the business fits his portfolio. 

Loria turns to Barbara Cocoran and explains that she wants to create products for stores like Whole Foods. 

Barbara likes Loria’s ambition and highlights the importance of having a strong team. 

She offers $250,000 for 15% equity, and Loria happily accepts. With Barbara’s support, Loria’s business has a chance to grow even further. 

What do you think happened next for Loria’s company? Keep reading our Eat Your Flowers update to find out. 

Shark Tank Eat Your Flowers Update

Our Eat Your Flowers update found that the deal with Barbara Cocoran eventually closed successfully. 

Moreover, following the episode’s airing, the company experienced a significant boost in website traffic, sales, and social media exposure.

As a result, Eat Your Flowers has grown to an estimated net worth of $1.8 million, with annual revenues reaching $1 million. 

However, in September 2024, the company faced a setback when it fell victim to a counterfeit check scam involving a large cupcake order, resulting in a loss of $2,000. 

Products are available on the Eat Your Flowers website. We will let you know when we have more details on our Eat Your Flowers update.

Do you want to learn about the other companies featured in Season 14 Episode 15? Follow the links below for our other company updates from the episode.

• Big Mouth Toothbrush Update
• Youthforia Update
• Surf Band Pro Update

Before you go, check out our Shark Tank Season 14 page for more updates.