Most makeup is filled with nasty chemicals, fossil fuels and liquid micro plastics. That’s why Fiona Cho Chan has created a line of plant-based makeup products. Will her company earn a deal on
Shark Tank Youthforia Update
- Entrepreneurs: Fiona Co Chan
- Business: Plant-based makeup
- Ask: $400,000 for 5% equity
- Result: $400,000 for 8% equity
- Sharks: Mark Cuban
Fiona brought her Youthforia makeup line to
LUXURIOUS COLOR-CHANGING BLUSH OIL: As featured on NBC's Today show and ABC’s Shark Tank, BYO Blush is the first of its kind color-changing blush oil. This blush reacts to your skin’s natural pH to instantly give you the perfect shade of natural flush.
Lori Greiner was impressed with the product when she sampled it. Even more impressive, the company launched in April of 2021 and has already generated upwards of $2 million in lifetime sales.
The sharks were immediately impressed, but they still wanted to learn more about Fiona and Youthforia before committing to an investment.
Most of the company’s sales come from direct-to-consumer purchases or through Amazon, while only about a third of the sales come from retail and wholesale.
All of the company’s products range from $26 to $38. Manufacturing fees come in at a landed cost of less than $6 per unit.
Kevin O’Leary made an offer of $100,000 for 20% equity, plus another $300,000 as a loan. Robert Herjavec was impressed with Fiona, but the product wasn’t for him so he went out.
Lori wasn’t a fan of oil, so she too went out. Barbara felt Fiona wasn’t clear on her business plan, so she was the next shark out. Mark Cuban went out for the reason.
Fiona countered Kevin with 8% equity, but he rejected her offer. She countered him again with $400,000 for a $0.50 royalty on every unit sold until $500,000 is paid back, at 5% equity.
He rejected her offer again and countered with $400,000 for 10% equity, and a $1 royalty on every unity sold until $800,000 is paid back.
Mark Cuban jumped in at the very last moment to offer $400,000 for 10% equity. Fiona countered him with 8% and he accepted.
Now that she made a deal with Mark, what do you think happened next for her company? Keep reading our Youthforia update to find out!
We have great news to share in our Youthforia update! The company is still in business and is doing better than ever.
With Mark on the team he should be able to help her expand her marketing efforts, create more products, and grow revenue.
When we get more news on a Youthforia update, we will let you know!
Products can be purchased on Amazon as well as on the Youthforia website.
Do you want to learn about the other companies featured in Season 14 Episode 15? Follow the links below for our other company updates from the episode.
For even more on companies and products, be sure to stop by our Season 14 Products Page!
Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!