Youthforia Makeup Update | Shark Tank Season 14

While working long hours in China’s polluted cities, Fiona Co Chan often fell asleep wearing makeup, which caused serious irritation to her skin. This led her to create Youthforia, a makeup line made from plant-based ingredients that are safe to sleep in and good for the skin. Her popular products, like the color-changing blush oil, keep skin healthy while enhancing natural beauty. Will her company earn a deal on Shark Tank? Find out in our Youthforia update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Youthforia after Shark Tank.

Fiona entered Shark Tank Season 14, seeking $400,000 for 5% equity in her Plant-based makeup business. After her pitch, she secured a deal with Mark Cuban for $400,000 for 8% equity.

In terms of a Youthforia update, the company saw daily sales rise from $6,500 to $15,000, expanded its team to 10 employees, and achieved lifetime sales exceeding $15 million. 

Shark	Result
Mark Cuban	Accepted offer of $400,000 for 8% equity
Kevin O’Leary	$100,000 for 20% equity, plus a $300,000 loan and a 20-cent distribution royalty.
Robert Herjavec	No offer
Barbara Cocoran	No offer
Lori Greiner	No offer

Shark Tank Youthforia Pitch

• Entrepreneur: Fiona Co Chan
• Business: Plant-based makeup 
• Ask: $400,000 for 5% equity
• Result: $400,000 for 8% equity
• Shark: Mark Cuban

Fiona enters Shark Tank with a mission to secure an investment in Youthforia, her plant-based makeup brand designed to double as skincare.

She demonstrated how to use her most popular product, a color-changing blush oil that reacts to the skin’s pH, giving the customer her perfect shade.

Further, she plans to use the funds to expand her team and scale operations as her business continues to grow through major retail partnerships and viral online success.

The products are made without harmful ingredients like petroleum. They include a blush oil, primer, and lip gloss, all designed to keep your skin healthy. 

Her beauty products are bio-based and designed to be safe for both the skin and the planet. 

Since launching in April 2021, Youthforia has generated $2 million in lifetime sales. This achievement impressed the sharks, especially considering the company’s diverse sales channels. 

50% of sales are direct-to-consumer orders, 15% come from Amazon, and the remaining 35% come from wholesale partnerships. 

Additionally, Fiona is preparing to expand her retail presence with launches in 309 Ulta stores and 300 JC Penney locations.

However, Fiona’s journey into the beauty industry wasn’t conventional. With no prior experience, she drew inspiration from her personal struggles. 

Her grandparents fled China for Vietnam, and her parents later relocated to America, where she eventually attended Dartmouth. 

After graduation, she started her career in the tech industry, working in polluted cities that caused her skin to react poorly. 

This personal challenge motivated her to create makeup that doubles as skincare. To bring her vision to life, she collaborated with Korean manufacturers to develop her innovative blush.

The blush costs $36, the primer $38, and the lip gloss $26. Each product costs between $4 and $6 to produce. 

Barbara Cocoran is particularly impressed when Fiona explains how her viral videos drove 84% of her revenue through organic traffic. 

These metrics reinforce the brand’s potential. The Sharks are intrigued but cautious about investing. 

Mr. Wonderful admires Fiona’s determination and offers $400,000, split as $100,000 for 20% equity and $300,000 as a loan. 

Robert Herjavec opts out, citing doubts about the product’s benefits. Lori Greiner declines despite her past success in cosmetics because she prefers oil-based products. 

Mark Cuban also steps back but acknowledges the potential. Fiona counters Mr. Wonderful’s offer, proposing 8% equity instead, but he refuses.

Nevertheless, the negotiations take an interesting turn. Fiona suggests a royalty deal, proposing $400,000 for 5% equity with a $0.50 per unit royalty until $500,000 is recouped. 

Kevin counters with a $1 royalty per unit until he earns back $800,000, alongside 10% equity. 

Mark reenters with a simpler offer: $400,000 for 10% equity and no royalty. 

Fiona counters again, and Mark adjusts to 8% equity with no royalty, sweetening the deal by promising to demo the product himself. 

This straightforward offer wins Fiona over, and she accepts. 

Now that she has made a deal with Mark, what do you think will happen next for her company? 

Keep reading our Youthforia update to find out. 

Shark Tank Youthforia Update

Our Youthforia update found that the agreement with Mark Cuban was successfully finalized, providing the company with both capital and strategic support. 

Following the show’s airing, Youthforia experienced significant growth. Daily sales increased from $6,500 to $15,000, and the team expanded from 2 to 10 employees. 

At the time of writing, the company reported lifetime sales exceeding $15 million. 

The brand’s innovative, plant-based makeup products, particularly the BYO Blush, gained substantial media attention. 

Features in publications such as Forbes and Allure enhanced its visibility. 

Additionally, viral TikTok videos contributed to a 200% sales boost in 2023. 

Youthforia expanded its retail presence significantly. Initially launching in 53 Ulta Beauty stores in 2022, the brand expanded to over 500 Ulta locations by 2024. 

The products are also available through online platforms like Amazon and the company’s website.

As of today, Youthforia’s net worth is estimated at approximately $5 million, with annual sales reaching $2 million.

When we get more news on our Youthforia update, we will let you know.

Do you want to learn about the other companies featured in Season 14 Episode 15? Follow the links below for our other company updates from the episode.

• Big Mouth Toothbrush Update
• Eat Your Flowers Update
• Surf Band Pro Update

Before you go, check out our Shark Tank Season 14 page for more updates.