Burlap & Barrel Spices Update | Shark Tank Season 14

Business partners Ori Zohar and Ethan Frisch have created a spice company that sources directly from farmers. Will they earn a deal on Shark Tank Season 14? Find out in our Burlap & Barrel update!

Shark Tank Burlap & Barrel Update

Burlap & Barrel Update

  • Entrepreneurs: Ori Zohar and Ethan Frisch
  • Business: Spice company
  • Ask: $500,000 for 5% equity
  • Result: No deal
  • Sharks: None

Ori and Ethan started by telling the sharks that their brand, Burlap & Barrel, had more than 75 different spices in their portfolio. More than 85% of the company’s sales are direct-to-consumer, which was also an interesting point that caught the attention of the sharks.

Burlap & Barrel - Royal Cinnamon - As seen on Shark Tank! Cinnamomum loureiroi, Saigon Cinnamon - Sweet and a Little Spicy - Perfect for Pastries, Coffee, Smoothies, Cinnamon Toast - 1.8oz Glass J...

ROYAL CINNAMON: Harvested around the ancient Vietnamese capital city of Huế for millennia. Royal Cinnamon is an heirloom variety very rarely exported, and it exemplifies the intense sweetness and spiciness for which Vietnamese cinnamon is prized. 

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Most of Burlap & Barrel spices are priced at around $10. The landed costs for most of the spices are just $2.50, which results in a margin of about 75% per sale.

Burlap & Barrel had also generated more than $12 million in gross revenue over the six years that the brand has existed. The company generated more than $5 million in 2021, and expects to beat that slightly by the end of 2022.

Mark Cuban, Lori Greiner, Barbara Corcoran and guest shark Gwyneth Paltrow were not interested, so they dropped out. Kevin O’Leary offered $500,000 for 10% equity, and a 20% royalty on all sales until he doubles his money.

Ori and Ethan came back with a planned counter offer that Kevin quickly rejected, forcing the guys to leave without a deal. Let’s get a Burlap & Barrel update to find out what happened next! 

We have good news to share in our our Burlap & Barrel update! Since appearing on Shark Tank, the brand has launched an all-new “Shark Tank Collection” of spices which has brought a ton of new marketing opportunities.

The company is still in business, with products available on the Burlap & Barrel website and on Amazon. 

Thanks to the exposure from Shark Tank, we have no doubt that our next Burlap & Barrel update will have even better news.

Do you want to learn about the other companies featured in Season 14 Episode 19? Follow the links below for our other company updates from the episode.

For even more on companies and products, be sure to stop by our Season 14 Products Page!

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Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!