Tank Sinatra developed an actual board game around the concept of gaining social media followers. Will his interesting product lead to a deal on
Shark Tank Influencers in the Wild Update
- Entrepreneurs: Tank Sinatra
- Business: Board game that requires you to act as a social media influencer
- Ask: $500,000 for 10% equity
- Result: No deal
- Sharks: None
Just like most board games, in Influencers in the Wild players can roll dice and move their board pieces around the board and try to win. The entire theme is based on social media marketing, and gaining followers.
If you have a love/hate relationship with influencer culture, then you are going to love this game. Ages: 17+ (unless you don't mind explaining what an OnlyFans account is to a 12 year old).
When the sharks started asking about Influencers in the Wild’s sales numbers, Tank shared that he had only sold 1,500 units. Kevin O’Leary called it “terrible”, and all of the other sharks were also fairly disappointed after hearing that.
One board game unit is developed for around $5 and sold at retail for just under $30. While the sharks agreed that the margins were good, they still believed that the lack of sales would be a cause for concern.
All of the sharks began dropping out for the same reason. They agreed that the company sales were simply not high enough to justify a $5 million valuation.
Without any offers, Tank was forced to leave without a deal. What happened next? Keep reading our Influencers in the Wild update to find out!
Research for our Influencers in the Wild update reveals that Tank is still selling the game. His own account has over 5 million Instagram followers, which should help him land a lot of sales. Further, with the popularity of
If you’d like to try the game out at your next gathering, it can be purchased online through Amazon or the Influencers in the Wild website.
Would you like to learn about the other companies featured in Season 14 Episode 22? Follow the links below!
We’ve partnered with six companies to put together a Shark Tank Stocking Stuffer Box that’s worth $100! Here’s everything that’s in the box:
- Sheets Laundry Club Travel Packs x2
- Honey Bee Bars - 12 Pack
- Snactiv Finger Chopsticks
- FryAway Cooking Oil Solidifier
- Pizza Pack
- Nature’s Wild Berry Sampler Pack
For even more on companies and products, be sure to stop by our Season 14 Products Page!
Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!