See The Way I See Clothing Update | Shark Tank Season 14

Sophie Nistico launched a mental-health awareness clothing brand to help bring together a community around mental health. Will she earn a deal on Shark Tank Season 14? Find out in our See The Way I See update!

Shark Tank See The Way I See Update

See The Way I See Update

  • Entrepreneurs:  Sophie Nistico 
  • Business: Clothing brand
  • Ask: $250,000 for 10% equity
  • Result:  No deal
  • Sharks:  None

Sophie brought her clothing line, See The Way I See, to Shark Tank Season 14. She wants to normalize mental health through the messaging on her clothes, which are proving to be popular with customers. 

The products sell in drops, which means a single drop could bring as much as $200,000 from interested buyers.  It costs her about $25 to produce a single hoodie, and she sells them for three times as much.

Similar margins exist on all of her other products from within the brand.

Year to date, Sophie had grossed $790,000 in gross sales. Kevin O’Leary was extremely impressed.

Despite this, he couldn’t find a way to provide value to Sophie’s company, so he dropped out. Daymond John, Lori Greiner, Mark Cuban, and Barbara Corcoran also dropped out for the same reason.

It’s rare for someone to be forced to walk off of the Shark Tank stage without a deal because their company is performing too well.

See The Way I See was cashflow positive, and it didn’t make sense to bring on an investor. What happened after Shark Tank Season 14?

Keep reading our See The Way I See update to find out! 

We have great news to share in our See The Way I See update! The company is still booming, even though she walked away with a deal.

Sophie has received a ton of marketing support from her recent appearance and new clothing items are constantly being introduced on the See The Way I See website.

There’s no doubt that Sophie is an incredible entrepreneur, and we can’t wait to see where our next See The Way I See update takes us.

Do you want to learn about the other companies featured in Season 14 Episode 21? Follow the links below for our other company updates from the episode.

For even more on companies and products, be sure to stop by our Season 14 Products Page!

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Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!