See The Way I See Clothing Update | Shark Tank Season 14
At 15, Sophie Nistico began dealing with severe anxiety that caused painful migraines. To cope, she started creating artwork and sharing it on Instagram, where she saw how many others struggled with mental health too. This inspired her to start See The Way I See, a clothing line with simple, encouraging messages to support people going through tough times. After selling $1 million worth in a year, Sophie is asking the sharks for help to grow. Will they invest? Let’s find out in our See The Way I See update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to See The Way I See after
Sophie entered
In terms of a See The Way I See update, the company achieved significant growth following its
| Shark | Result |
| Barbara Corcoran | No offer |
| Kevin O’Leary | No offer |
| Mark Cuban | No offer |
| Daymond John | No offer |
| Lori Greiner | No offer |
Shark Tank See The Way I See Pitch
- Entrepreneur: Sophie Nistico
- Business: Clothing brand
- Ask: $250,000 for 10% equity
- Result: No deal
- Sharks: None
Sophie wants to change how people think about mental health, believing it should be talked about openly and without shame.
With sales skyrocketing and demand outpacing supply, she explains that the investment will help her stabilize inventory. It will also allow her to expand operations to meet the growing demand for her products.
See The Way I See is a size-inclusive clothing and lifestyle brand focused on promoting mental health awareness through apparel and accessories.
The products feature uplifting and relatable affirmations, such as “This too shall pass” and “Practice Empathy.”
These messages are printed on sweatshirts, hoodies, T-shirts, and other items like rings, stickers, and keychains.
Designed to resonate with individuals navigating mental health challenges, the brand aims to foster a sense of understanding and support.
Customers can engage with See The Way I See through monthly product drops on social media platforms like TikTok and Instagram, as well as online stores such as Amazon.
When the sharks looked at her products, Barbara Corcoran asked how she started the business. Sophie explains that her anxiety became overwhelming in high school and nursing school, forcing her to go part-time.
During that time, she rediscovered her passion for art and used $500 from her savings to buy a sticker machine.
She started selling stickers with positive messages online, reinvested her profits, and eventually made her first batch of crewnecks, selling 100 in just two days.
Sophie doesn’t spend money on advertising; all her sales come through social media.
Furthermore, Sophie shares that she made $260,000 in just one day during a product drop. She uses a “drop” model, releasing products monthly, and her current sales for the year total $790,000.
With crewnecks costing $21 and selling for $60, and hoodies costing $25 and selling for $75, she has already saved $450,000.
Daymond John asks why she needs a shark. Sophie says she wants a mentor because she doesn’t have a business background. But the sharks feel she’s doing great on her own.
Kevin O’Leary says she’s doing better than most people who pitch to him, while Daymond, Lori Greiner, Mark Cuban, and Barbara agree she doesn’t need their help.
They all decided to back out of the deal because the business was cashflow positive, and it didn’t make sense to bring on an investor.
In the end, Sophie leaves without a deal but with encouragement to keep growing her business with her community.
What happened after? Keep reading our See The Way I See update to find out.
Shark Tank See The Way I See Update
Our See The Way I See update found that the company reported a 300% increase in sales in the first quarter after the show aired.
The company also expanded into five new countries: France, Germany, Australia, Mexico, and Italy.
On top of that, website visits went from 5,000 to 250,000, and social media followers grew from 1,000 to 50,000.
At the time of this writing, the brand’s net worth is estimated to be around $3.5 million.
They also launched new product accessories, adding jewelry, phone cases, and keychains to their offerings.
But See The Way I See isn’t just about products. The brand is also dedicated to mental health awareness.
They work with groups like the National Alliance on Mental Illness (NAMI) and the American Migraine Foundation (AMF) to help raise awareness and support mental health initiatives.
There’s no doubt that Sophie is an incredible entrepreneur, and we can’t wait to see where our next See The Way I See update takes us.
Do you want to learn about the other companies featured in Season 14 Episode 21? Follow the links below for our other company updates from the episode.
Before you go, be sure to check out our list of all the Shark Tank Season 14 products.
Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!