Juan Ignacio Stewart moved to America from Guatemala, and soon realized that the Latin American beverage market didn’t offer many healthy options. From high fructose corn syrup to artificially flavored sodas, he knew he could offer a better product. He’s created a line of fruity, sparkling water to solve this problem. Will the sharks offer him a deal on
Shark Tank Frescos Naturales Update
- Entrepreneurs: Juan Ignacio Stewart
- Business: Latin American-inspired sparkling water
- Ask: $130,000 for 8% equity
- Result: $130,000 for 25% equity
- Sharks: Daniel Lubetzky
Juan brought his fruity sparkling water drinks into
In addition to simple ingredients, he adds only a few grams of sugar per can. Each can contains approximately 60 calories, which is much healthier than many traditional soda brands and fruit juices on the market today.
The sharks were impressed when they heard that Kroger had already decided to feature the drinks in Southern California retailers, including Ralphs. Juan also shared that the company generated more than $182,000 in gross revenue during its first year in 2021.
In 2022, at the time of filming, he had reached $100,000 in gross revenue during the prior 6 months, and was on track to bring in $350,000.
In terms of product margins, a single can costs about $0.88, wholesales for $2.10 a can, and retails for $4.99. Daymond John was impressed but didn’t think he was the right investor, so he dropped out.
Kevin O’Leary felt the market was too tricky, so he dropped out, but not before telling Juan that he gave the best beverage pitch, he’s ever seen. Mark Cuban said he hates the beverage business, so he too went out. Lori Greiner felt the market was too competitive so she went out as well.
Guest shark Daniel Lubetzky, was the final shark remaining, and he was very impressed with Juan. He said he’d offer a deal if Juan could convince another shark to come in, and Kevin was interested for 30%. Juan countered at 20%. Daniel countered back with $130,000 for 25% and Juan accepted.
We have fantastic news to report! Research for our Frescos Naturales update revealed that the company continues to expand its retail presence. Juan is set to explore the idea of creating new flavors, while also looking for ways to cut production costs slightly.
Frescos Naturales reached an all-time annual high in gross revenue sales for 2022 and is expected to reach an even higher milestone in 2023. Products are also available on the Frescos Naturales website.
Would you like to learn more about the other companies featured on Season 14 Episode 12? Follow the links below for our other company updates from the episode.
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Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!