Nopalera Bath & Beauty Line Update | Shark Tank Season 14
The skincare industry heavily relies on synthetic ingredients, often neglecting sustainable and culturally rooted alternatives. Sandra Velasquez introduced Nopalera, a line of clean skincare products made from the nutrient-rich and eco-friendly prickly pear cactus. Let’s see what happens between the sharks and Sandra in our Nopalera update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Nopalera after
Sandra entered
In terms of a Nopalera update, the company capitalized on its
| Shark | Result |
| Daniel Lubetzky | $300,000 for 25% equity |
| Kevin O’Leary | $300,000 for 30% equity |
| Mark Cuban | No offer |
| Daymond John | No offer |
| Lori Greiner | No offer |
Shark Tank Nopalera Pitch
- Entrepreneur:Â Sandra Velasquez
- Business: Mexican-inspired botanicals for bath and body
- Ask: $300,000 for 5% equity
- Result: No deal
- Sharks: None
Sandra began her pitch by sharing how her upbringing in a Mexican immigrant family inspired her to create Nopalera, a skincare brand rooted in the nopal cactus.
She explained that nopales can be eaten, used for textiles, or applied to the skin and hair, showcasing their wide range of uses.
Seeking $300,000 for 5% equity, Sandra aimed to scale her operations, prepare for international expansion, and strengthen partnerships with major beauty retailers.
Nopalera Original Moisturizing Botanical Bar – Plant-based moisturizer bar, featuring exotic Mexican botanicals like nopal cactus oil as a star ingredient, proudly symbolizing and celebrating the strength and beauty of Hispanic culture. Premium, Plant-Based Ingredients – Intensely nourishing moisturizing bar powered by plant oils and butters.
Further, she highlighted her mission to celebrate and elevate Latino culture through high-quality products, including soaps, exfoliants, and botanical moisturizing bars.
She emphasized the vibrant identity of her brand and its dedication to honoring her heritage.
Major retailers like Nordstrom and hundreds of independent boutiques already carry Nopalera products, reflecting its growing success.
When Kevin O’Leary asked about sales, Sandra shared that she launched the company in November 2020 during the pandemic.
Despite early challenges, she earned $19,000 in 2020, $607,000 in 2021, and $335,000 in sales prior to her
She projected $1 million in revenue for 2022, with sales evenly split between wholesale and direct-to-consumer channels.
Sandra mentioned upcoming meetings with two top beauty retailers and expressed confidence in a major growth moment ahead.
However, she admitted she wasn’t operationally ready for international expansion despite growing global interest.
Guest shark Daniel Lubetzky praised her sales but questioned the $6 million valuation.
Daymond John and Lori Greiner said they couldn’t make an offer because they would require more equity than Sandra was willing to offer.
Mark Cuban also passed, citing the high valuation, and Daniel declined due to previous negative experiences in the beauty industry.
Kevin offered $300,000 for 30% equity, but Sandra countered with $600,000 for 10% equity, prioritizing control of her business.
Daniel re-entered with a revised offer of $300,000 for 25% equity. However, when Sandra refused to adjust her valuation, both Daniel and Kevin dropped out, leaving her without a deal.
Keep reading our Nopalera update to see what happens next for her company.
Shark Tank Nopalera Update
Our Nopalera update found that the company reported $300,000 in sales within two weeks of appearing on
Despite not securing a shark’s investment, Sandra maintained her confidence in her company’s $10 million valuation.
In October 2022, the company successfully raised $2.7 million in seed funding from L’Attitude Ventures and several angel investors.
This funding allowed Nopalera to expand its retail reach, placing products in over 400 boutiques nationwide, including major retailers such as Nordstrom, Credo Beauty, and Free People.
Additionally, Nopalera launched its products on Amazon, increasing accessibility and driving sales.
However, during this time, the company also launched cactus-based shower gels and creams.
At the time of writing, Nopalera has a net worth of $10M and has grown to $5M in annual revenue.
We can’t wait to bring you another exciting Nopalera update.
Are you interested to learn about the other companies featured in Season 14 Episode 12? Follow the links below for our other company updates from the episode.
Before you go, check out our Shark Tank Season 14 page for more updates.
Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!