Brass Roots Snacks Update | Shark Tank Season 14
In 2019, Aaron Gailmor’s father had a heart attack, and Aaron struggled to find simple, heart-healthy foods to support his recovery. That’s when he discovered Sacha Inchi seeds—packed with protein, fiber, and healthy fats—and turned them into Brass Roots, a line of nutritious snacks. These snacks make it easier for people to eat better without giving up on flavor. Will the sharks cut him a deal? Find out in our Brass Roots update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Brass Roots after
Aaron entered
In terms of a Brass Roots update, the company secured approximately 10,000 orders and expanded its media presence through features in outlets like Forbes and Women’s Health. Furthermore, Brass Roots grew its retail reach to over 750 stores, including major partners like Whole Foods and Sprouts Farmers Market.
| Shark | Result |
| Daniel Lubetzky | No offer |
| Kevin O’Leary | No offer |
| Mark Cuban | No offer |
| Daymond John | No offer |
| Lori Greiner | No offer |
Shark Tank Brass Roots Pitch
- Entrepreneur: Aaron Gailmor
- Business: Snacks made from sacha inchi seeds
- Ask: $400,000 for 7% equity
- Result: No deal
- Sharks: None
Aaron brought the spirit of New Orleans into
After witnessing his father’s battle with heart disease, Aaron set out to create healthier, peanut-free snacks made from Sacha Inchi seeds.
Brass Roots Organic Roasted Sacha Inchi Seeds, Salt & Vinegar | Keto, Paleo, Allergen Free, Low Fodmap.
He sought a $400,000 investment to expand distribution and raise awareness about these nutrient-packed, allergy-friendly products.
Brass Roots focuses on snacks made from Sacha Inchi seeds, known for their high protein, fiber, and healthy fats.
These seeds are nut-free, making them suitable for schools, homes, and even airlines. The product lineup includes roasted seeds, seed butter, and Crunch Puffs, which come in flavors like jalapeno cheddar, white cheddar, and rosemary truffle.
Aaron emphasized that the seeds are sourced from farms in Thailand and Laos, and the company partners with the Mercy Foundation to fund schools in those farming communities.
As the sharks sampled the snacks, Aaron shared the deeper story behind Brass Roots. He moved to New Orleans eight years ago and became interested in nutrition after his father’s health scare in 2010.
He further highlighted Louisiana’s struggles with health issues and explained how this inspired him to blend wellness and nutrition into his brand.
Beyond selling snacks, Aaron teaches kids about healthy eating, furthering his mission to promote wellness.
Before starting Brass Roots, Aaron worked as an investment banker at Citi Group and later co-founded Super Eats, a kale chip company.
When that venture failed, he discovered the Sacha Inchi seed and saw its potential. Determined to turn things around, he bought out his partner and rebranded the business as Brass Roots.
In 2019, the company made $35,000 in sales. By 2020, sales had grown to $250,000, and by 2021, they doubled again to $500,000. For 2022, he projected $1.5 million in sales.
However, he admitted that the business was not yet profitable. He was losing $20,000 to $30,000 monthly, with only $100,000 left in the bank.
The company’s best-selling product, lightly salted seeds, costs between $4.50 and $5 per bag but retails for $17.99.
Despite Aaron’s passion and community-focused mission, the sharks were hesitant. Kevin O’Leary was the first to bow out, citing Aaron’s financial struggles.
Mark Cuban also declined, pointing out the need for significant consumer education and the tight profit margins.Â
Daymond John appreciated Aaron’s community efforts but felt the business lacked profitability.
Lori Greiner admitted she found the product interesting but didn’t know enough to invest.
Finally, guest shark Daniel Lubetzky concluded that the business was not investable and also passed.
Unfortunately, Aaron had to leave
Shark Tank Brass Roots UpdateÂ
Our Brass Roots update found that the company experienced significant growth following the show’s airing.
The exposure from their
Furthermore, the company has received media coverage in outlets such as Forbes, ABC, Women’s Health, and VegOut LA.
In terms of retail partnerships, Brass Roots expanded its presence to over 750 stores, including Whole Foods, Sprouts Farmers Market, and Wegmans.
Additionally, the company announced plans to introduce a new product, the Sacha Inchi Bar.
At the time of writing our Brass Roots update research, the company has grown to an annual revenue of $2 million with an estimated net worth of $5.7 million.
Despite not getting a deal we’re calling this Brass Roots update a success.
Do you want to learn about the other companies featured on Season 14 Episode 12? Follow the links below for our other company updates from the episode.
Before you go, be sure to check out our list of all the Shark Tank Season 14 products.
Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!