Honey Bunchies Energy Snack Update | Shark Tank Season 14
In 2015, Kendra Bennett’s dad recreated a honey bar recipe her mom had made over 35 years ago, and the family decided to turn it into a business. Making the bars by hand in their kitchen in Longmont, Colorado, they quickly ran into a problem—keeping up with growing orders from major retailers was too much work. The product has since become a hit with snack lovers. Will she earn a deal on
If you’re short on time, here’s a quick overview of what happened to Honey Bunchies after
Kendra entered
In terms of a Honey Bunchies update, the company rebranded to Bon Bee Honey in 2023. Further, they expanded by securing retail deals with Kroger and other major stores and achieved an estimated net worth of $8 million by year-end.
| Shark | Result |
| Barbara Corcoran | No offer |
| Kevin O’Leary | No offer |
| Mark Cuban | No offer |
| Daymond John | No offer |
| Lori Greiner | No offer |
Shark Tank Honey Bunchies Pitch
- Entrepreneur: Kendra Bennet
- Business: Allergy-friendly energy snack bars
- Ask: $200,000 for 10% equity
- Result: No deal
- Sharks: None
Kendra is on a mission to take her family’s handcrafted honey-based snack bars, Honey Bunchies, to the next level.
She explained to the sharks that the investment would help automate their production process and allow her to meet growing demand from major retailers.
42% of each bar is pure, unfiltered honey combined with coconut and almonds, covered with lightly salted and roasted sunflower kernels. Made with simple, all-natural ingredients that are gluten free, dairy free, grain free and soy free. We thoroughly clean our production equipment between every batch.
Honey Bunchies is a honey-based snack bar made with 42% pure honey, combined with nuts like pecans or peanuts, and rolled in lightly salted sunflower kernels.
This handmade bar is a healthier alternative to traditional snacks, as it is soy-free, gluten-free, dairy-free, and grain-free.
Designed to offer a natural and clean energy source, Honey Bunchies caters to health-conscious individuals, including those with dietary restrictions or allergies.
It works by providing natural sweetness from honey, combined with the crunch of nuts and sunflower kernels.
Kendra shared a little backstory with the sharks. Her dad, a former F-4 fighter pilot in Vietnam, often ate candy bars and drank cola during missions to stay energized.
This led to serious health problems, including hyperglycemia, which nearly turned into diabetes—something a fighter pilot simply couldn’t afford.
To help him, Kendra’s mom created a honey-based snack that gave him a healthier source of energy.
The sharks got to try the bars during the pitch and loved the taste. Kendra explained that her dad named the bars after her mom, calling her “honey bunchy.”
Each bar costs 81 cents to make and sells for $2.99. By mid-2022, they had made $300,000 in sales and expected to reach $519,000 by the end of the year.
Looking ahead, they aimed for $2.4 to $4.2 million in sales, thanks to new partnerships with distributors, private label deals, and plans to expand into Seven-Eleven stores.
Despite the positive feedback on the product, the sharks had concerns.
Mark Cuban thought the energy bar market was too competitive, He’s the first shark out.
Lori Greiner liked the family story but admitted she wasn’t a fan of honey, she’s out as well.
Barbara Corcoran worried Kendra might be overly optimistic about the business’s future, so she exited the negotiations.
Daymond John felt investing in family-run businesses was risky, and Kevin O’Leary believed the workload ahead was overwhelming, so they both exited the deal.
Unfortunately, Kendra left without a deal, but what happened next? Keep reading our Honey Bunchies update to find out.
Shark Tank Honey Bunchies Update
Our Honey Bunchies update found that on the night of the episode’s airing, their website attracted nearly 10,000 visitors, with orders increasing significantly.
The company rebranded to Bon Bee Honey in April 2023. The decision aimed to adopt a trademark that would grow with the company.
Furthermore, in June 2023, they secured a nationwide deal with Kroger, making their products available in 1,290 locations across the U.S.
Their products are also available in Whole Foods, Hy-Vee, Ace Hardware, King Soopers, and select Seven-Eleven stores.
Our research on the Honey Bunchies update revealed that as of December 2023, the company’s estimated net worth was $8 million.
They have grown to a reported annual revenue of approximately $3 million.
Products are available on Amazon and the Bon Bee Honey website.
Despite not getting a
Do you want to learn about the other companies featured in Season 14 Episode 20? Follow the links below for our other company updates from the episode.
Before you go, be sure to check out our list of all the Shark Tank Season 14 products.
Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!