Noshi Food Paint Update | Shark Tank Season 14

Tomo Delaney created a food paint that he hopes will help hesitant kids eat their food. Will he earn a deal on Shark Tank Season 14? Find out in our Noshi update!

Shark Tank Noshi Update

Noshi Update

  • Entrepreneurs: Tomo Delaney
  • Business: Edible food paint
  • Ask: $250,000 for 17% equity
  • Result: $250,000 for 25% equity
  • Sharks: Mark Cuban

Tomo brought his company Noshi to Shark Tank Season 14. His food paint product has already secured licensing deals with a few popular branks, including Crayola.

Noshi Edible Food Paint, Crayola Box ⎸ Kids Can Decorate Toast, Oatmeal, Yogurt, Ice Cream, and Way More ⎸ As Seen on Shark Tank, Fun for Toddlers ⎸ Noshi Fruit Purees are Organic, Gluten Free, ...

CRAYOLA EDIBLE FOOD PAINT comes with one tube each of Raspberry, Mango, and Grape. These food purees are made with whole organic fruits, the perfect edible paint for kids because they’re as fun as they are tasty!

We earn a commission if you make a purchase, at no additional cost to you.

Each unit is produced for just under $2.75, and sells to customers at a price point of $5.46. The sharks were not happy to hear about the company’s margins, but Tomo was convinced that the money could be used to improve the margins. 

Noshi is expected to generate $200,000 during the active calendar year, according to Tomo. That would be a minor step up from the $117,000 in gross revenue from the year prior.

Kevin O’Leary wasn’t happy about the numbers, so he dropped out quickly. Lori Greiner also dropped out.

Mark Cuban was interested though, and offered $250,000 for 25% equity.

Tomo Delaney realized that he didn’t have very many options available, so he accepted Mark Cuban’s offer. What happened next for his company? Keep reading our Noshi update to find out!

We have great news to report in our Noshi update! The company is still operating after airing on Shark Tank Season 14 and continues to look for ways to expand its presence online and in retail stores.

Noshi remains headquartered in New York and has been focusing on licensing deals through the first two quarters of 2023.

Products are available on the Noshi website, and on Amazon. We can’t wait to see where our next Noshi update takes us!

Do you want to learn about the other companies featured in Season 14 Episode 21? Follow the links below for our other company updates from the episode.

For even more on companies and products, be sure to stop by our Season 14 Products Page!

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Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!