Tucky Crop Top Update | Shark Tank Season 14
During the COVID-19 lockdown in 2020, Brooke Knaus spent most days wearing sweatshirts and had trouble keeping them tucked into her bra without slipping. Frustrated, she came up with Tucky, a simple belt that keeps tops tucked neatly without any mess or bulk. Part of every sale helps fund pediatric cancer care in Tanzania. Let’s see how the negotiations go for Brooke in our Tucky update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Tucky after
Brooke entered
In terms of a Tucky update, shortly after the episode aired, the company sold out all its stock within 12 hours, leading to a two-month pre-order period to manage the demand. Furthermore, Tucky expanded its product line with the introduction of Stitchy and increased its retail presence.
| Shark | Result |
| Daymond John | Accepted offer of $70,000 for 39% equity |
| Kevin O’Leary | $70,000 for 40% equity |
| Mark Cuban | No offer |
| Robert Herjavec | No offer |
| Lori Greiner | No offer |
Shark Tank Tucky Pitch
- Entrepreneur: Brooke Knaus
- Business: Turn any shirt into a crop top
- Ask: $70,000 for 30% equity
- Result: $70,000 for 39% equity
- Shark: Daymond John
Brooke stepped into
After struggling with the unreliable bra tuck hack herself, she created Tucky, a simple belt that transforms any top into a crop without the hassle.
With $60,000 in early sales fueled by a viral TikTok video, she sought an investment to scale production and expand marketing efforts.
Tucky is a lightweight, elastic belt designed to keep tops securely tucked, providing a smooth and stylish cropped or tucked-in look.
Unlike makeshift solutions, Tucky offers a durable and simple alternative for women seeking a neat, tailored appearance.
During the pitch, Daymond John asked the models to demonstrate how they tucked their tops.
Brooke explained that tucking tops into pants added too much bulk, which is what she wanted to avoid.
She shared how she created Tucky after her second child when she often wore sweatsuits and felt disconnected from her body.
Brooke launched Tucky in early 2022 and has made $60,000 in sales. With a $5 production cost and a $30 retail price, her profit is $40,000.
Most of her sales came from a viral TikTok video where she showed how Tucky works and why it’s better than the bra tuck hack.
When it was time for offers, Mark Cuban passed on the opportunity, calling it a great product but not the right fit for him.
Lori Greiner and Barbara Corcoran also opted out, citing concerns about market size and longevity.
However, Kevin O’Leary and Daymond showed interest, each offering $70,000 for 40% equity. Brooke countered with 39% equity, and Daymond agreed, sealing the deal.
Brooke walks away with a deal for Tucky. What happened next for her company? Keep reading our Tucky update to find out.
Shark Tank Tucky Update
Our Tucky update found that the deal with Daymond John closed successfully.
Further, shortly after the episode aired, Tucky sold out of all its stock within 12 hours. This led to a two-month pre-order period to manage the overwhelming demand.
In addition to the Tucky belt, the company introduced a new product called Stitchy, designed to temporarily attach scarves to clothing, further diversifying its product line.
The company expanded its retail presence by partnering with boutiques such as Willow Jane, Modern Creek Boutique, and Tucker Net, in addition to selling through its official website and platforms like eBay.
Leveraging the exposure from
At the time of writing, the company’s projected net worth is approximately $238,000.
You can get your very own Tucky on the company website.
It would be interesting to see what our next Tucky update will be.
Would you like to learn about the other companies featured on Season 14 Episode 22? Follow the links below!
Before you go, be sure to check out our list of all the Shark Tank Season 14 products.
Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!