NUTR Nut Milk Update | Shark Tank Season 14
Store-bought nut milk often has preservatives, fillers, and added sugars, which can make it less healthy. To solve this problem, Alicia Long and Dane Turk created NUTR, a small machine that helps people make fresh, healthy nut milk at home with simple ingredients. Will this be a business the sharks would love to invest in? Find out in our NUTR update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to NUTR after
Alicia and Dane entered
In terms of a NUTR update, the business successfully leveraged media exposure while their WeFunder campaign raised $188,706 to support growth. As of 2024, NUTR has a net worth of $6.7 million and generates $2.7 million in annual revenue.
| Shark | Result |
| Lori Greiner | No offer |
| Daymond John | No offer |
| Mark Cuban | No offer |
| Kevin O’Leary | No offer |
| Daniel Lubetzky | No offer |
Shark Tank NUTR Pitch
- Entrepreneurs: Alicia Long and Dane Turk
- Business: Plant-based milk appliance
- Ask: $500,000 for 5% equity
- Result: No deal
- Sharks: None
Alicia and Dane began their pitch by sharing how Alicia’s experience making plant-based milk at home inspired them to create NUTR.Â
They asked for $500,000 in exchange for 5% equity, explaining that the funds would be used to scale production, reduce debt, and expand their subscription service for flavored blends.
NUTR is designed to simplify the process of making fresh nut milk at home. Users just add nuts and water, press a button, and the machine grinds and heats the mixture, producing nut milk in minutes.
It also includes a boil setting for oat or soy milk and can prepare both hot and cold drinks. The detachable parts make it easy to clean.
The sharks examined samples while guest shark Daniel Lubetzky tried out the machine.
Daniel was impressed, noting that store-bought nut milk often tastes sugary, while NUTR’s sample tasted purely like cashews.
The other sharks tasted the pre-made samples and agreed they were pure and clean.
Mark Cuban asked about the profit margins, and Dane explained that a single unit costs $42 to produce and sells for $169, yielding a 73% profit margin.
Most of NUTR’s sales come directly from its website. Additionally, the company offers subscription flavor packets priced at $45 biweekly or $75 monthly.
When Kevin O’Leary inquired about sales, Alicia revealed that NUTR had generated $793,000 in gross revenue and had already reached $2 million in sales.
They are expected to hit $6 million by the end of 2022. To fund inventory, they crowdfunded on Kickfurther and raised $250,000 from angel investors, but they were also in debt of $1 million.
The sharks started dropping out one by one. Lori Greiner didn’t see the need for another appliance.
Mark declined because of a conflict with his investment in NuMilk
Kevin and Daymond John also opted out, citing concerns over valuation and financials.
Daniel shared similar concerns but was open to negotiating. Alicia and Dane countered with an offer of $500,000 for 7.5% equity plus 2% advisory shares.
However, Daniel ultimately disagreed and decided to step away, leaving the entrepreneurs without a deal.
With no deal in hand, let’s get a NUTR update to see how Alicia and Dane are doing today.
Shark Tank NUTR Update
Our NUTR update found that shortly after their
Further, NUTR gained media attention, appearing in Forbes, SELF, and Women’s Health. This exposure helped boost sales and brand recognition.
In February 2023, their WeFunder campaign closed with $188,706 raised.
By March 2023, the company was on track to meet its 2022 sales target of $6 million.
NUTR’s nut milk-making machines are available through various retailers, including Amazon, eBay, Walmart, Best Buy, and their official website.
At the time of this writing, NUTR celebrated its third anniversary with a net worth of $6.7 million and generated $2.7 million in annual revenue.
Stay tuned for another exciting NUTR update.
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Before you go, be sure to check out our list of all the Shark Tank Season 14 products.
Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!