Easy Treezy Update | Shark Tank Season 11
Do you dread setting up decorations for the holidays? It always takes so long, and it’s difficult to do on your own. That’s the problem that prompted Kurt Stange to come up with the idea for Easy Treezy—an artificial Christmas tree you can set up in moments, all by yourself. Will the sharks be wowed by this brilliant Season 11 pitch? Find out in our
Shark Tank Easy Treezy Update
- Entrepreneur: Kurt Stange
- Business: Artificial Christmas trees that can be set up in minutes
- Ask: $400,000 for 10% equity
- Result: No deal
- Shark: None
Kurt Stange sought to fix a common problem with holiday decorations: putting them up is a hassle when you’re doing it all on your own. Inspired by his mother’s illness that forced her to sit on the sidelines during the holidays, he created a Christmas tree that could be put up by one person in a matter of minutes.
Options include fully decorated trees and natural trees that are pre-lit so that consumers could add their own ornaments. When the holidays are over, it’s easy to store your Easy Treezy with their ‘stay flat’ technology. You unwrap the tree from the cone shape, making it easy to keep until the next season.
Easy Treezy puts up a great show during the pitch, setting up a complete holiday display in just a few minutes. The sharks are impressed with the display, and with the company’s sales. During the previous year, Easy Treezy did about $600,000 in sales, with a projected $2.2 million by the end of the year.
However, Kurt loses the sharks when he starts discussing the company’s history. First off, they take issue with the price point, most of the trees sell for between $599 and $779, which is too much for Lori Griener especially.
Then he starts talking about marketing. Apparently, he has done little digital marketing and his direct-to-consumer sales aren’t that great. He doesn’t seem to know how to market the idea, which is a sticking point for Mark Cuban. He’s out because of the lack of marketing.
That’s when Kurt points out a verbal commitment from Home Depot, an order valued at about $8,500,000, which he fumbled by not having the product ready. Barbara Corcoran is out because she doesn’t like how he handled that deal.
Lori is out because she doesn’t like the price point. Kevin O’Leary was out from the beginning and doesn’t make an offer. Robert Herjavec is the last shark that could make a deal.
He says that the company is overvalued, and for the $400,000 asked, he’d have to take 40% of the business. Kurt tries to talk him down to 20% or 25%, but Robert doesn’t budge. Kurt can’t accept that deal, so he leaves
Since appearing on
Their price point fluctuates for each retailer. As Kurt discussed in his pitch, he can easily customize a tree for any price point required by a retailer. There are two different sizes available, 5.5 feet and 7.5 feet. You can also now buy decoration kits, storage bags, wreaths, and garlands on the Easy Treezy website.
In our research for the Easy Treezy update, we found that the company is doing an estimated $1.4 million in sales each year!
You can find the other company updates from Season 11 Episode 9 here:
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