Finneato Fysh Foods Update | Shark Tank Season 16
Raw fish often comes with health risks like mercury, parasites, and microplastics, making it unsafe for many people to consume. To tackle this, Zoya Biglary and Alix Traeger developed Finneato Fysh Foods. This plant-based seafood alternative mimics the taste and texture of raw fish while staying free of contaminants. Not only is it safer, but it’s also affordable. Now, will this seafood innovation catch the interest of the sharks and reel in an investment? Find out in our Finneato Fysh Foods update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Finneato Fysh Foods after
Zoya and Alix pitched their Plant-based raw fish, Finneato Fysh Foods, in
In terms of a Finneato Fysh Foods update, the company leveraged its exposure and engagement to build brand awareness and increase DTC sales.
| Shark | Result |
| Daniel Lubetzky | Accepted offer of $150,000 for 30% equity |
| Robert Herjavec | No offer |
| Mark Cuban | No offer |
| Lori Greiner | No offer |
| Kevin O’Leary | No offer |
Shark Tank Finneato Fysh Foods Pitch

- Entrepreneurs: Zoya Biglary and Alix Traeger
- Business: Plant-based seafood
- Ask: $150,000 for 10% equity
- Result:$150,000 for 30% equity
- Shark: Daniel Lubetzky
Zoya entered
They introduced Finito as a cleaner, sustainable alternative to conventional seafood, which often contains mercury, parasites, and microplastics.
The entrepreneurs sought $150,000 for their business to increase production and expand their current B2B network.
Finneato Fysh Foods offers a vegan, plant-based raw fish substitute.
It captures the taste, texture, and versatility of seafood, making it perfect for dishes like sushi, ceviche, and poke.
Additionally, they focus on the B2B model, supplying frozen fillets made from organic root vegetables, sea algae, and fermented ingredients.
Their products go directly to food service providers in Los Angeles.
Finneato Fysh Foods addresses health and environmental issues linked to traditional seafood.
Furthermore, it provides a safe option for those advised to avoid raw fish, such as immunocompromised individuals, those with allergies, and pregnant women.
The cost of production is just $4 per pound, and it wholesales for $10 to $13 per pound, giving the entrepreneurs a healthy profit margin.
Since launching in 2023, they have generated approximately $50,000 in revenue through these B2B sales.
Kevin O’Leary points out that with 3 million social media followers, Zoya should be focusing on the direct-to-consumer market.
Further, he feels she isn’t making enough effort. For those reasons, he’s out.
Robert Herjavec says the product is good but notes that sales are too low, so he decides to step out as well.
Meanwhile, Lori Greiner feels the business is still in its early stages and opts out.
Mark Cuban thinks scaling the business would be challenging, so he’s out as well.
With the other sharks out, Zoya’s last hope is guest shark Daniel Lubetzky.
Daniel asks about her competitors, and Zoya explains that she has two main competitors: One based in Europe and another in Silicon Valley, which has already raised $20 million in funding.
Zoya shares that she hasn’t pursued venture capital funding because she feels many investors can be biased, often judging based on sexual orientation, race, and gender.
In contrast, Daniel acknowledges that the frozen food market is tough and would require significant time to grow.
He offers $150,000 for 40% equity. Zoya counters with 20%, so Daniel revises his offer to 35% equity.
Zoya counters once more at 25%, leading Daniel to make a final offer of 30% equity, which Zoya accepts.
Let’s see how this partnership will impact their company in our Finneato Fysh Foods update.
Shark Tank Finneato Fysh Foods Update
Our Finneato Fysh Foods update found that the company has continued to develop and promote its plant-based seafood alternatives.
Furthermore, the business has garnered attention from various media outlets since airing on
Notably, Cinemaholic featured an article discussing its innovative approach to plant-based seafood.
At the time of writing, its flagship product, a plant-based spicy tuna, is available for purchase directly through its website.
Our research on the Finneato Fysh Foods update shows the company actively engages with its audience through social media and is using it to generate sales.
They share recipes, customer testimonials, and product updates to keep their community informed.
This strategy aims to build a community around its brand and educate consumers about plant-based seafood alternatives.
As time goes on, we can’t wait to bring you a more exciting Finneato Fysh Foods update.
For more updates from
Before you go, be sure to check out our list of all the Shark Tank Season 16 products.

Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.
