BoxBlayde Update | Shark Tank Season 17

The days of wrestling with flimsy cutters to break down disposable cartons and cardboard are now a thing of the past with BoxBlayde. Rob Wright and a team of experts engineered a battery-powered safety box cutter designed to cut through cardboard quickly. Using BoxBlayde makes the process easier, faster, safer, and less annoying. Will the sharks back this idea to glory? Let’s see how it goes in our BoxBlayde update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to BoxBlayde after Shark Tank.

Rob entered Shark Tank Season 17, seeking $200,000 for 5% equity in his rechargeable cordless box cutter. After his pitch, despite interest from multiple sharks, Rob declined their offers as he could not accept their valuation terms.

In terms of a BoxBlayde update, the company is now offering a limited-time discount to celebrate its appearance on Shark Tank.

Shark	Result
Kevin O’Leary	$200,000 for 15% equity + $2 royalty until $600,000 is paid
Kevin O’Leary, Chip & Joanna Gaines	$200,000 for 20% equity
Daniel Lubetzky	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer

Shark Tank BoxBlayde Pitch

• Entrepreneur: Rob Wright
• Business: A rechargeable cordless box cutter
• Ask: $200,000 for 5% equity
• Result: No deal
• Shark: None

The idea for BoxBlayde first came to Rob during the pandemic. At the time, hundreds of disposable boxes piled up in his garage, becoming a frustrating experience.

Six years down the line, Rob is in Shark Tank to pitch a business that was born out of frustration. Seeking $200,000 for 5% equity, Rob hopes to use the money to improve margins so the product can work in wholesale and retail.

The business operates as a direct-to-consumer brand, with sales coming through the company’s website.

Rob made a shocking revelation during his opening presentation: regular box cutters caused thousands of injuries every year. But his design hides the blade behind a guard, keeping fingers out of harm’s way while the motor does the work.

To use it, simply press a button, guide the tool at the correct angle, and pull it through the cardboard.

The sharks tried out, and they liked it.

Meanwhile, Daniel Lubetzky asked how everyday consumers would learn the technique. Rob responded, saying they produce instructional videos online to guide customers.

BoxBlayde launched on Kickstarter in 2023 and went live commercially in April 2024, generating around $500,000 in sales that same year. This year, they are close to $920,000.

In terms of profits, Rob said they made around $40,000 last year and expect $65,000 to $70,000 this year. The product costs $30 to make and retails at $99.

When asked about competition, Rob said the main alternatives are manual rotary cutters priced between $29 and $79. He argued that once users understand BoxBlayde, it outperforms those tools in speed and ease.

Kevin O’Leary advised Rob to cut manufacturing costs in half. Rob agreed and said changes to the motor and battery could reduce unit costs to around $22.

The sharks began making their decisions.

Barbara Corcoran bowed out, saying the product felt too heavy in her hand. Lori Greiner followed, saying she liked Rob but not the product for her portfolio.

However, Kevin made an offer of $200,000 for 20% equity and invited Chip and Joanna Gaines to join.

Daniel countered with $200,000 for 15% equity, highlighting his retail distribution connections, which he later withdrew.

Despite interest from multiple sharks, Rob ultimately could not accept their valuation terms.

In the end, he declined the offers and left without a deal.

Now that we know how the negotiations ended, let’s get a BoxBlayde update to see what happened to his company after Shark Tank.

Shark Tank BoxBlayde Update

In terms of our BoxBlayde update, despite not getting a deal from the sharks, Rob Wright appears to know what he’s doing.

Shortly after appearing on Shark Tank, the company saw widespread interest in its box-cutting device.

Capitalizing on this momentum, BoxBlayde rolled out a limited-time, discount offer for their Box cutter, using the code SHARK10.

Visit their official website to take advantage of it before it expires.

Hopefully, this won’t be our final BoxBlayde update; we will bring you more progress reports whenever they’re available.

For more updates from Shark Tank Season 17 Episode 11, be sure to check the links below:

• Somnia+ Update
• The Yes Girls Update
• BocceRoll Update

Before you go, be sure to check out our list of all the Shark Tank Season 17 products.