Shark Tank Topsail Steamer update

Topsail Steamer Update | Shark Tank Season 16

Danielle Mahon saw how intimidating cooking seafood at home can be, even though there’s nothing like sharing a seafood feast with family and friends. As a result, she created Topsail Steamer—a way to bring the joy of a beachside boil to your own kitchen. Her easy-to-use kits take the guesswork out of seafood prep, so anyone can whip up a delicious, stress-free meal, whether they’re on vacation or right at home. Now, will Danielle’s dream sail forward with the sharks’ support? Dive into our Topsail Steamer update and pitch recap to find out.

SharkResult
Todd Graves and Lori Greiner$350,000 for 18% equity
Kevin O’LearyNo offer
Daymond JohnNo offer
Mark CubanNo offer

Shark Tank Topsail Steamer Pitch

Shark Tank Topsail Steamer Update
  • Entrepreneur: Danielle Mahon
  • Business: Seafood Meal Kit
  • Ask: $350,000 for 8% equity
  • Result: $350,000 for 18% equity
  • Sharks: Lori Greiner and Todd Graves

Danielle walked into Shark Tank with a mission close to her heart: to bring the fun and warmth of her childhood seafood feasts to more families.

She’s sought an investment to expand Topsail Steamer’s reach, hoping to grow her franchise nationwide.

Topsail Steamer is all about bringing the fun and flavor of a coastal seafood boil right to your home.

Their “Bay Buckets” are filled with fresh shrimp, crab, clams, andouille sausage, corn, potatoes, and a special seasoning blend.

With just a little water or beer and simple instructions, you can have a steaming seafood feast in no time—no need for a trip to the beach.

They make it easy, whether you pick up a kit from one of their East Coast stores or order online from their website or Goldbelly.

Each kit is pre-prepped, saving you the hassle of sourcing and chopping ingredients.

It’s perfect for seafood lovers, families, or anyone who wants to recreate those laid-back beach gatherings without leaving home.

There are signature kits to choose from, or you can mix and match to create your own, making it easy to find something that fits your taste.

What really makes Topsail Steamer special is how easy it is for anyone to cook a seafood boil, even if you’re not a kitchen pro.

It’s more than just good food—it’s about the experience.

It costs $177 per order, with each one costing around $70.80 to make, giving them a solid 60% profit margin.

Danielle has managed to keep food costs down to 28% of sales.

Right now, they have eight cozy storefronts all along the East Coast from New Jersey to Florida.

Those locations brought in $4.5 million in 2023 alone, and this year, they’re on track to hit $5.7 million.

The full-time shops typically earn close to $987,000 annually, while the seasonal spots, which operate about four months a year, earn around $450,000.

Labor costs are well-managed at 17%, with store managers earning between $55,000 to $60,000.

Todd quickly showed his interest, offering $350,000 but for a steeper 20% equity.

Danielle, not ready to give up that much equity, countered with 16%, but Todd didn’t budge.

Lori saw an opportunity and decided to join the conversation. She suggested teaming up with the existing offer of $350,000 for 20%, splitting the equity evenly.

Danielle, determined to keep a bit more of her business, asked if they’d settle for 18% equity.

After some back-and-forth, Todd and Lori agreed. In the end, Danielle walked away with a deal—$350,000 for 18% equity, with each shark taking a 9% slice.

Was this the right move for Danielle? Find out in our Topsail Steamer update.

Shark Tank Topsail Steamer Update

Since appearing on Shark Tank, Danielle has not made any major announcements.

However, our Topsail Steamer update found that the company continues to expand, offering its signature seafood steam pots.

On the Topsail website, the company emphasizes nationwide shipping through Goldbelly. It offers 12 different product varieties that allow customers to enjoy seafood anywhere.

At the time of writing our Topsail Steamer update, to celebrate her Shark Tank deal, Danielle is offering a 15% discount for a limited time. Use code TOPSAILSHARK15 at checkout!

We can’t wait for our next Topsail Steamer update.

For more updates from Shark Tank Season 16 Episode 2, be sure to check the links below:

Before you go, be sure to check out our list of all the Shark Tank Season 16 products.

Marvin
Marvin Uzor
Content Writer |  + posts

Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.