Life Raft Treats Update | Shark Tank Season 16
Cynthia Wong’s background as a pastry chef left her yearning for a creative outlet that combined her love for food and artwork. This led her to create Life Raft Treats, a dessert business that sells playful, unique frozen treats inspired by artwork. The company’s best-selling product is “Not Fried Chicken,” an ice cream bar that looks like a fried chicken drumstick. Will this blend of creativity and taste secure the sharks’ investment? Dive into our Life Raft Treats update and pitch recap to find out!
If you’re short on time, here’s a quick overview of what happened to Life Raft Treats after
Cynthia and her husband, John, entered
In terms of a Life Raft Treats update, the company expanded its DTC sales and private event offerings, booking solidly until mid-2025. Furthermore, they also established key retail partnerships to increase regional reach.
| Shark | Result |
| Todd Graves | No offer |
| Kevin O’Leary | No offer |
| Mark Cuban | No offer |
| Lori Greiner | No offer |
| Daymond John | No offer |
Shark Tank Life Raft Treats Pitch
- Entrepreneur: Cynthia Wong
- Business: Dessert business that sells playful, unique frozen treats inspired by artwork.
- Ask: $250,000 for 5% equity
- Result: No deal
- Sharks: None
Cynthia and John kicked off their pitch with a fun twist on a classic favorite—ice cream that looks just like fried chicken.
They’re seeking investment to boost their online sales and update their website. Their goal is to make their unique frozen treats accessible to more people.
Furthermore, the couple shared that their dream is to make it easier for ice cream lovers everywhere to enjoy their playful creations.
Life Raft Treats is a dessert business that specializes in unique, art-inspired frozen treats.
The company cleverly disguises its main product, “Not Fried Chicken,” as a fried chicken drumstick ice cream treat.
Additionally, they also offer other playful creations, like hot dog-themed ice creams, made entirely from sweet ingredients.
The brand prides itself on being a creative, high-quality frozen goods company.
Moreover, they sell directly to customers and have expanded into about 500 stores across the U.S.
This includes popular locations like Mariano’s in the Midwest and Central Market in Texas.
Online orders are shipped with dry ice to maintain freshness, catering to anyone—from kids to adults—who loves fun and flavorful treats.
What makes them unique is their knack for transforming everyday ice cream into surprising, entertaining desserts.
Ultimately, it’s not just about taste; it’s about delivering a fun experience that keeps customers coming back for more.
A bucket of “Not Fried Chicken” ice cream costs $109, which includes delivery.
In terms of sales, in 2023, they made $1.2 million in sales, earning $60,000 in profit.
This year, they’ve already hit $750,000 in sales and are on track to reach $1.7 million by the end of the year.
Right now, they manage online shipments with the help of a third party, which takes a 20% cut of their revenue.
However, Mark Cuban was the first shark out. He says the frozen food business is too complex.
In contrast, Daymond John thinks it’s an amazing idea, but he doesn’t see where he can add much value to the frozen food space. He declined to invest as well.
Lori Greiner opted out of the deal because she already had a stake in a similar
On the other hand, Kevin O’Leary felt the business wasn’t developed enough for investment.
He said the metrics were unclear, and the product wasn’t “deep fried” enough for him to commit. He’s out of the negotiations.
Guest shark Todd Graves felt that frozen desserts didn’t align with his focus on serving fresh chicken, which has been the core of his business for 28 years.
As a result, he’s the last shark to drop out of the negotiations.
In the end, none of the sharks made a concrete offer, leaving Cynthia and John without a deal.
Now, let’s see how the husband-and-wife duo managed to steer their company in our Life Raft Treats update.
Shark Tank Life Raft Treats Update
Since its appearance on
Goodwill messages have poured into their social media pages. Many are encouraging Cynthia and her husband to stay positive despite not securing a deal.
Additionally, our research on the Life Raft Treats update found that the company caters to private events alongside DTC sales.
Prices start at $5,000 for bookings and $7,000 for custom projects.
However, due to high demand, they are fully booked for private events until mid-2025.
Our Life Raft Treats update found that they have expanded their retail partnerships.
This includes collaborations with Gourmet Foods International and P10 Foods, boosting regional distribution.
It would be interesting to see what Cynthia and John would be up to in the coming months in our next Life Raft Treat update.
For more updates from
Before you go, be sure to check out our list of all the Shark Tank Season 16 products.
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.