Repaint Studios Update | Shark Tank Season 17
Billie Asmus is a mom and DIY enthusiast juggling home projects while raising young kids. Every time she had to stop mid-paint, her rollers dried up, her brushes stiffened, and she had to start over. That frustration sparked the idea for Repaint Studios, a line of reusable silicone paint trays with airtight lids that keep paint fresh for up to 21 days. The trays cut waste, save time, and make cleanup easy. Let’s take a look at which shark showed interest in making a deal in our Repaint Studios update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Repaint Studios after
Billie entered
In terms of a Repaint Studios update, the company received a surge of orders shortly after its episode aired. Further, they have expanded internationally and introduced new product bundles.
| Shark | Result |
| Barbara Corcoran, Chip and Joanna Gaines | Accepted offer of $250,000 for 15% equity |
| Kevin O’Leary | $250,000 for 20% equity |
| Lori Greiner | No offer |
| Daniel Lubetzky | No offer |
Shark Tank Repaint Studios Pitch
- Entrepreneur: Billie Asmus
- Business: Repaint Tray
- Ask: $250,000 for 5% equity
- Result: $250,000 for 15% equity
- Sharks: Barbara Corcoran, Chip and Joanna Gaines
Billie started her pitch by describing a situation almost anyone who’s painted a room could relate to.
You’re halfway through the job, then life interrupts—the dog’s barking, the phone’s ringing, the kids are either loud or too quiet. By the time you return, the paint’s dry and your tools are ruined.
That everyday frustration, she said, was what inspired Repaint Studios, her solution to wasted paint, wasted tools, and wasted money.
Her product, the Repaint Tray, is a reusable silicone paint tray liner with a metal base and an airtight lid. It keeps paint fresh for up to 21 days.
Instead of wasting liners or brushes, users can simply cover the tray when they pause. When the job’s done, they let the paint dry, peel it off, rinse it, and reuse it.
The sharks tested the samples as Billie spoke. Daniel Lubetzky commented that peeling the dried paint looked oddly satisfying.
Kevin O’Leary jumped in first, asking how much it cost to make and what she sold it for.
Billie explained it retailed at $39.95, and her production cost had just dropped from $13 to $10.50 per unit after a recent renegotiation with her manufacturer.
Kevin followed up, asking about sales, and Billie shared that she launched last year, had already generated just under $1 million, and was projected to hit $1.3 million this year with $300,000 in profit.
Lori Greiner asked about her background. Billie said she started flipping furniture in high school and later bought her own Fixer Upper–style home in 2018.
Painting everything herself made her realize how much time and money went to waste on supplies, and that’s where the idea was born.
Daniel admired her creativity and said this was exactly what he loved about entrepreneurship. However, he stepped out, noting that Chip and Joanna Gaines were the perfect partners for her product.
Meanwhile, Lori asked what she needed from a shark. Billie said she wanted help scaling with large retailers. She was already in Home Depot, Lowe’s, and Ace Hardware, and international partnerships were in progress.
Kevin pointed out that her valuation was high, but he liked the concept. He offered $250,000 for 20% equity.
As for Lori, she stepped out because she’d done a deal with Touch Up Cup in a previous season and was afraid it’d be a competitor.
Barbara Corcoran stepped in with an offer of $250,000 for 15% equity. Meanwhile, Joanna asked about Billie’s long-term vision. Billie said she planned to expand into a full paint supply line with products like bucket liners and trim trays.
However, Chip shared his concern that contractors can be resistant to new tools. His wife alluded but said she saw how it could save money in the long run.
Billie explained that many contractors who tried it were already recommending it to others because it saved them time and materials.
Barbara urged Billie to take her offer. But Billie asked if Chip and Jo would consider partnering with Barbara. Joanna hesitated, saying the product was great but didn’t quite fit their lane of home décor and retail.
Daniel encouraged Billie not to lose her deal. Kevin withdrew his offer, saying she was making a mistake if she waited too long.
At that moment, Billie shared a personal story about how Joanna’s Hearth & Hand mug, printed with the words “Actually, I can”, inspired her to pursue her business full-time.
Joanna was touched. Barbara then turned to Chip and Jo and suggested they join her. Chip agreed, offering to take 5% while Barbara took 10%, splitting the investment. Billie accepted.
In the end, Billie struck a deal with Barbara, Chip, and Joanna, setting Repaint Studios up for its next big chapter.
Now, let’s find out where her company has grown in our Repaint Studios update.
Shark Tank Repaint Studios Update
According to our Repaint Studios update, we found that the deal with Barbara, Chip, and Joanna is on its way to being finalized, as all three expressed excitement about teaming up with Billie in a recent Instagram post.
A few hours after the episode aired, orders started pouring in. Billie shared on her Instagram story that she received tons of orders after the episode aired.
The company’s feature was also picked up by Good Morning America and several local Iowa news outlets.
Our Repaint Studios update found that the company has expanded its reach beyond the U.S., now offering international shipping for customers worldwide.
Repaint Studios also introduced bundle sets, replacement liners, and lids, along with branded merch.
It looks like things are heading in the right direction for Billie. The exposure from
We’re going to let the dust settle and will circle back for another Repaint Studios update in the coming months.
For other company updates from
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Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.