Orka Bar Update | Shark Tank Season 17
Stephen Longo started Orka Bar as a response to a personal frustration of choosing between chalky protein bars and sugary frozen desserts after his volleyball workouts. Orka Bar is a frozen protein bar that blends the creamy satisfaction of ice cream with the clean, functional nutrition of a protein snack. Each bar contains 15 grams of protein, low net carbs, and low sugar for sustained energy and recovery. Let’s see if Stephen managed to secure a deal with any of the sharks in our Orka Bar update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Orka Bar after
Stephen pitched his high-protein ice cream bars on
In terms of an Orka Bar update, the company saw a spike in orders within 48 hours of airing. Stephen used the exposure to expand operations and national reach.
| Shark | Result |
| Lori Greiner | Accepted offer of $100,000 for 25% equity |
| Kevin O’Leary | No offer |
| Kendra Scott | No offer |
| Daymond John | No offer |
| Alexis Ohanian | No offer |
Shark Tank Orka Bar Pitch
- Entrepreneur: Stephen Longo
- Business: High-protein ice cream bars
- Ask: $100,000 for 15% equity
- Result: $100,000 for 25% equity
- Shark: Lori Greiner
Stephen told the sharks that every time he opened his freezer, he had to choose between bland health snacks and overly sweet desserts. He created Orka Bar to fix that problem.
He explained that Orka Bars combine the texture of ice cream with the nutrition of a protein bar.
Each bar is covered in dark chocolate, contains 15 grams of protein, and has low sugar and low net carbs. They’re designed as a post-workout snack or a guilt-free dessert.
Kendra Scott asked if the bars were dairy-free. Stephen said they weren’t, but were low in lactose.
Lori Greiner wanted to know what kind of sweeteners he used. Stephen explained that the chocolate uses Stevia and erythritol, while the filling uses granulated sugar.
Daymond John said it tasted great, and Kendra added that the flavor surprised her. Stephen said most flavors have five grams of sugar per bar, except the cookies and cream, which has 8.5 grams because of the gluten-free cookie pieces.
Lori said she liked the dark chocolate coating and asked about Stephen’s background. He explained that he’s a competitive beach volleyball player who wanted something cold and healthy to eat after workouts.
Tired of protein shakes and dry bars, he decided to create a better alternative.
Lori asked if he had any experience in food production. Stephen said he didn’t, but later earned a nutrition coaching certification and began experimenting with recipes for clients, friends, and family before launching publicly.
Each box sells online for $13.99, wholesales for $10, and costs $5 to produce. Retail prices range from $14.99 to $18.99.
Alexis Ohanian noted that the brand sits at the higher end of the market. Stephen agreed and said Orka fits in both the frozen dessert and protein bar categories.
Kevin O’Leary asked about shipping costs since the bars require dry ice. Stephen admitted that shipping is expensive but necessary.
Alexis added that direct-to-consumer frozen food is hard to scale and asked about his retail strategy. Stephen explained that 30% of sales come from online orders, while 70% come from gym facilities and supplement shops.
Daymond warned that his current pricing could make retail scaling difficult. Stephen said he plans to purchase new manufacturing equipment to reduce costs and improve margins.
Kevin then asked about sales. Stephen said he had done $35,000 so far this year and expected $80,000 to $100,000 by year’s end.
However, Kevin said the business was still too early for him and went out. Alexis liked Stephen’s hustle, but said food wasn’t his area, and also passed.
Kendra and Daymond both complimented the product but said the market was challenging, so they were out too.
That left Lori. She told Stephen she could get him into grocery stores nationwide and offered $100,000 for 33.3% equity. Stephen countered at 20%, then 22.5%, but Lori held firm at 25%.
In the end, Stephen accepted Lori’s offer and walked out with a deal.
Let’s quickly get an Orka Bar update after Stephen’s appearance on
Shark Tank Orka Bar Update
In terms of an Orka Bar update, orders have been pouring in since the episode aired. Stephen took to his Instagram story to assure customers that everyone would receive their orders right at their doorstep.
Furthermore, the company also received widespread media attention from top outlets, including TrendHunter, New Nutrition Business, and ROI-NJ.
Our Orka Bar update found that since their episode aired, the company has leveraged its
The Orka website now advertises nationwide shipping and has introduced both an affiliate and wholesale program.
While it’s too early to report any revenue updates, it looks like things are headed in the right direction. We’ll circle back with another Orka Bar update in the months ahead.
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Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.