Alchemize Fightwear Update | Shark Tank Season 17
During one of those jiu-jitsu classes that taught Maya Nazareth what resilience really felt like, the unexpected happened. As her opponent rolled her, Maya’s chest suddenly became exposed. Feeling so embarrassed, she vowed that it would never happen again. In response, she created Alchemize Fightwear, a gear designed specifically for women’s bodies. It gives female fighters the confidence to move freely without worry. Will this be a business the sharks would love to invest in? Find out in our Alchemize Fightwear update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Alchemize Fightwear after
Maya entered
In terms of an Alchemize Fightwear update, the company received media attention shortly after its episode aired. Furthermore, they launched some
| Shark | Result |
| Lori Greiner, Alexis Ohanian, and Kendra Scott | Accepted offer of $300,000 for 15% equity |
| Kevin O’Leary | No offer |
| Daymond John | No offer |
Shark Tank Alchemize Fightwear Pitch
- Entrepreneur: Maya Nazareth
- Business: Female Fightwear
- Ask: $250,000 for 5% equity
- Result: $300,000 for 15% equity
- Sharks: Lori Greiner, Alexis Ohanian, and Kendra Scott
Maya began her pitch by sharing her personal story. She told the sharks she started training in combat sports eight years ago, and it completely changed her life.
From a shy, bullied teenager, she became confident and empowered.
Maya told the sharks that her brand focuses on four combat sports: jiu-jitsu, wrestling, boxing, and MMA.
She added that the company also sells rash guards, leggings, and jiu-jitsu gis designed to fit the female form. As a short demo was played, the sharks nodded along.
Lori Greiner praised her presentation. Kevin O’Leary asked which product led sales. Maya explained that her five-item line is led by the singlet, which makes up about half of the total revenue.
Kendra Scott said the fabric felt soft and high-quality. Daymond John noted that even major fight brands like the UFC didn’t offer anything like it.
Maya replied that most companies still “shrink it and pink it,” producing smaller pink versions of men’s gear instead of designing for women’s needs.
Meanwhile, Alexis Ohanian shared his observations from women’s jiu-jitsu forums and investments in women’s sports. He said more parents are enrolling their daughters, and the right gear plays a big role in keeping them in the sport.
He also mentioned his wife, Serena Williams, and emphasized how access to functional clothing remains a major issue in women’s athletics.
When Kevin asked about sales, Maya revealed that Alchemize had reached $1.8 million in lifetime revenue since launching in 2020. The company made $500,000 last year and projected $875,000 this year, with modest profits.
She said the brand operates 100% direct-to-consumer, mostly through Instagram, which drives an engagement rate of nearly 10%, well above the industry average.
Their customer acquisition cost is $32, and the average order value is $157. The singlet sells for $90 and costs $27 to make.
Daymond asked if she could simplify her catalog. Maya explained that she keeps inventory lean, focusing on five core products while launching limited capsule collections to test demand and build community.
Kendra liked that approach and said the limited drops create urgency and brand loyalty.
Kevin questioned her $5 million valuation. However, Maya defended it by citing activewear multiples of four to eight times revenue and predicted that acquisition opportunities could come within a few years.
Lori said she loved the name and design. She teamed up with Alexis to offer $250,000 for 20% equity.
Maya countered at 10%, then raised it to 12% after Kendra joined in, leading to a three-way shark deal of $300,000 for 15% equity.
Daymond teased her for holding out, but Alexis admired her confidence.
In the end, Maya accepted Lori, Kendra, and Alexis’s joint offer of $300,000 for 15% equity and left with a deal.
To find out what happened next for her company, keep reading our Alchemize Fightwear update.
Shark Tank Alchemize Fightwear Update
In terms of an Alchemize Fightwear update, while Maya accepted a deal on air, the current status remains unknown, as she declined to comment on it when asked by CNBC.
Nonetheless, the exposure from
Shortly after airing, the Forbes 30 under 30 honoree launched a “Shark Tank Exclusive” collection on her website. This featured limited-edition unisex designs such as the ALCHEMIZE Heavyweight French Terry Crewneck and the DOJO Heavyweight French Terry Crewneck.
We’ll keep an eye on Maya and circle back with another Alchemize Fightwear update in the coming months.
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Before you go, be sure to check out our list of all the
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.