Deviled Egg Co. Update | Shark Tank Season 16
Back in 2017, Raechel Van Buskirk became obsessed with deviled eggs while experimenting in her kitchen. She realised how much work went into making them—peeling, mixing, piping—and how no one had turned them into a business because of that hassle. That’s when she launched Deviled Egg Co., turning the messy, time-consuming appetiser into a quick, gourmet grab-and-go meal. Could this creative spin crack the sharks? Let’s find out in our Deviled Egg Co. update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Deviled Egg Co. after
Alexi and Raechel entered
In terms of a Deviled Egg Co. update, the company closed the deal with Mark Cuban and Barbara Corcoran, expanded to three grab-and-go locations in Texas, and shifted focus to takeout, catering, and nationwide shipping.
| Shark | Result |
| Mark Cuban and Barbara Corcoran | Accepted offer of $250,000 for 20% equity |
| Kevin O’Leary | $150,000 for 20% equity |
| Lori Greiner | No offer |
| Daymond John | No offer |
Shark Tank Deviled Egg Co. Pitch
- Entrepreneurs: Alexi Wellman and Raechel Van Buskirk
- Business: Gourmet deviled eggs
- Ask: $150,000 for 5% equity
- Result: $250,000 for 20% equity
- Sharks: Mark Cuban and Barbara Corcoran
Raechel and Alexi pitched Deviled Egg Co. to the sharks as a first-of-its-kind business.
They sell gourmet deviled eggs with bold, unexpected flavors like cheeseburger, chicken Caesar salad, and chicken and waffles.
Each egg features a uniquely flavored yolk and real toppings. The goal is to turn deviled eggs from a side dish into a full meal experience.
They started the business in 2020 with a small food trailer during the pandemic. It helped them test the market. Positive feedback pushed them to open a full-service restaurant in Omaha.
Later, they moved toward smaller grab-and-go locations with better margins. These stores are about 600 to 900 square feet.
Customers can order two-packs, six-packs, or twelve-packs of deviled eggs.
The six-pack is the most popular, selling for $14.99 to $17.99. Each costs about $1.81 to make. They also offer deviled egg salad and ship products directly to customers.
Meanwhile, Barbara Corcoran asked how they make them. Raechel explained that the idea began in 2017 and took years to refine.
Daymond John asked where they’re based. Raechel said Omaha and Denison, Texas.
Barbara wanted to know why they moved from a truck to a restaurant.
In response, Alexi said they used the truck to prove the concept, but full-service restaurants had low margins. That’s why they shifted to grab-and-go.
Kevin O’Leary clarified that the main offerings were deviled eggs and egg salad. Alexi confirmed.
Lori Greiner asked about sales. Alexi said sales grew from $60,000 in 2021 to $492,000 in 2023. They’re expecting $1.3 million by year-end.
Kevin asked if they’d make a profit. Alexi said yes. They forecast $350,000 to $380,000 in revenue, with $50,000 in profit.
She also noted it only took $50,000 to launch the store.
Daymond complimented the food but said the business wasn’t in his area. He dropped out of the negotiations.
Lori passed, saying she loved the product but preferred to stay a customer.
Barbara asked how they planned to grow. Raechel said they wanted to open two more grab-and-go stores with the $150,000 investment.
Lori asked if they were open to franchising. Alexi said people had already shown interest.
However, Kevin said the $3 million valuation didn’t make sense at this stage. He then offered $150,000 for 20% equity.
In contrast, Barbara disagreed and offered $150,000 for 15% equity, matching her past deals with Crispy Cones and Cousins Maine Lobster.
Ultimately, Barbara and Mark Cuban teamed up, offering $250,000 for 20% equity.
Raechel and Alexi accepted, leaving with a deal. Now, let’s check in for a Deviled Egg Co. update.
Shark Tank Deviled Egg Co. Update
Our Deviled Egg Co. update found that the deal went through and marked Cuban’s final investment on the show.
Since then, the business has grown. They now run three grab-and-go locations in Texas—Denison, McKinney, and Rockwall.
They moved away from the full-service restaurant model and now focus on takeout, catering, and online shipping.
Additionally, our Deviled Egg Co. update found that they expanded their menu to include over 150 deviled egg flavors, including gluten-free, dairy-free, and vegetarian options.
They also launched a “Shark Tank Special” product bundle on their website. Their eggs are now shipped nationwide.
Furthermore, Deviled Egg Co. partnered with Vital Farms to improve egg quality and maintain premium standards.
They’re also exploring franchising, starting with the McKinney location.
You can visit their website to learn more about their nutritious deviled eggs.
We can’t wait for more exciting news in our next Deviled Egg Co. update.
For more updates from
Before you go, be sure to check out our list of all the Shark Tank Season 16 products.
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.