Big Ass Luxuries Update | Shark Tank Season 16
Most candles burn out fast, don’t smell strong enough, and still cost a lot. Trent, along with his wife Chloe and her twin sister Kelsey, decided to fix that with Big Ass Luxuries, a brand that makes oversized, long-lasting candles packed with bold scents. Can this Texas trio light up a deal in the Tank? Let’s find out in our Big Ass Luxuries update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Big Ass Luxuries after
Kelsey, Chloe, and Trent entered
In terms of a Big Ass Luxuries update, the company finalized its deal with Lori Greiner. Further, the company expanded its product line, reached $5 million in annual sales by the end of 2024, and secured brand partnerships that boosted its visibility.
| Shark | Result |
| Lori Greiner | Accepted offer of a $250,000 plus $250,000 as a loan for 15% equity |
| Kevin O’Leary | $500,000 for 20% equity |
| Barbara Corcoran | No offer |
| Daymond John | No offer |
| Mark Cuban | No offer |
Shark Tank Big Ass Luxuries Pitch
- Entrepreneurs: Kelsey Saldivar Harris, Chloe, and Trent Mervine
- Business: Oversized luxury candles
- Ask: $500,000 for 5% equity
- Result: $250,000 plus $250,000 as a loan for 15% equity
- Shark: Lori Greiner
Trent, Chloe, and Kelsey stepped into
They sell oversized, handmade candles using natural waxes.
Their main products are the Baby Big Ass Candle (150 ounces, 300–500 hour burn time) and the Big Ass Candle (300 ounces, 750–1,000 hour burn time).
Prices are $179 and $284, respectively. The team positions them as affordable luxury candles.
They explained that they run a direct-to-consumer model, with 95% of sales from their Shopify website. The rest comes from limited retail sales.
To solve the challenge of customers not being able to smell before buying, they offer scent sample trios. All production happens locally in Dallas.
Kevin O’Leary immediately pointed out the $10 million valuation and asked for proof.
Trent shared that in their first full year, they made $1.3 million in sales. The following year, it grew to $2.1 million.
This year, they had already crossed $2.4 million and projected over $4 million in total sales, with about 20% profit margins. That’s roughly $800,000 in expected profit.
Lori Greiner asked what made them different from other big candles. Trent said it’s not just the candle, it’s the brand. He claimed no one else focuses on large-format candles at scale and at this price point.
He added that if a legacy brand tried it, they’d have to lower their prices across the board, which would hurt their margins.
Mark Cuban asked about costs. Trent said the Baby Big Ass costs $50 to make and $15 to ship. The Big Ass Candle costs $90.
Kevin asked if they planned to go into retail. Trent said yes, but DTC has worked so well that there hasn’t been urgency.
Kevin then asked for customer acquisition cost, and Chloe answered $50, with a 4.5x return on ad spend.
Daymond John praised the business but stepped out due to a conflict—he and his wife are tied to another candle brand.
Mark also stepped out, saying home décor isn’t his space.
Barbara Corcoran said she would’ve invested at a lower ask and stepped out, too.
Lori expressed interest but said the $500,000 ask was too high for 5% equity. She offered a split deal of a $250,000 loan and $250,000 for 15% equity.
Kevin made a competing offer of $500,000 for 20% equity.
The founders negotiated with Lori, first asking for 10% equity, then settling at 13% with the same loan structure. They accepted Lori’s deal.
Was this the right investment for the entrepreneurs? Let’s find out in our Big Ass Luxuries update.
Shark Tank Big Ass Luxuries Update
Our Big Ass Luxuries update found that the deal with Lori Greiner was officially finalized. Lori confirmed the deal and shared her excitement on TikTok.
By the end of 2024, they reached $5 million in annual sales. Their growth came mainly from direct-to-consumer sales through their website.
In addition, the brand was featured in CanvasRebel Magazine, Dallas Innovates, and The Dallas Morning News.
In May 2025, tour Big Ass Luxuries update found that they partnered with Tart by Taylor for a Mother’s Day campaign.
Further, they introduced the Big Ass Candle Holder, the Long Ass Lighter, and a “Subscribe & Save” plan that offers discounts and rewards to repeat customers.
If you’d like to buy a candle, you can find them on the Big Ass Luxuries website.
Once the dust settles, we will be back for another Big Ass Luxuries update.
For more updates from
Before you go, be sure to check out our list of all the Shark Tank Season 16 products.
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.