Shark Tank Yardsale Update

Yardsale Update | Shark Tank Season 16

Traditional ski poles are often clunky, easy to drop, and made from cheap materials, leaving skiers frustrated with their limited functionality and style. Kelly McGee and Cristina Ashbaugh came up with their innovative, magnetized ski poles that not only stick together for easy handling but also allow users to customize colors, enhancing both convenience and aesthetics. Will the sharks be convinced to invest in this new approach to ski gear? Join us for our Yardsale update and pitch recap to see what happens next!

SharkResult
Kendra ScottAccepted offer of  $250,000 for 10% equity+ a $5 royalty per unit sold until $300,000 is repaid
Kevin O’Leary$200,000 for 20% equity
Mark CubanNo offer
Lori GreinerNo offer
Daymond JohnNo offer

Shark Tank Yardsale Pitch

Shark Tank Yardsale Update
  • Entrepreneurs: Kelly McGee and Cristina Ashbaugh
  • Business: Ski accessories brand
  • Ask: $200,000,000 for 10% equity
  • Result: $250,000 for 10% equity + a $5 royalty per unit sold until $300,000 is repaid.
  • Shark: Kendra Scott

Kelly and Christina began their pitch by introducing themselves as lifelong skiers and highlighting the common issues with traditional ski poles.

They explained that most poles are clunky, unattractive, and lack customization options.

Seeking a $200,000 investment in Yardsale, they planned to use the funds to increase inventory, enhance marketing, and expand into retail.

Yardsale designs ski poles that combine functionality and style to enhance the skiing experience.

The innovative poles have magnets in the handles and baskets. This allows them to stick together and makes transporting and using them easier.

Additionally, the poles are fully modular, allowing customers to create custom designs. On the company’s website, customers can choose from five unique color options.

Interestingly, this customization approach has positioned Yard Sale as a lifestyle brand that appeals to skiers who appreciate the aesthetic appeal of outdoor activities.

Yardsale ski poles come in five sizes, including an adjustable kids’ model. They also plan to release an adjustable version for adults.

Their main target audience is recreational skiers seeking high-quality, stylish poles.

They currently sell their products direct-to-consumer, but they plan to expand into retail next year.

Major retailers like REI, Backcountry, and Decathlon have already shown interest in partnering with them.

The poles cost $30 to manufacture, with a landed cost of $42, and sell for $139, yielding a 75% gross margin.

Prior to their pitch, the entrepreneurs had made $100,000 in sales in their first month of launching.

Year-to-date, they have done $220,000 in revenue and aim to reach $300,000 by the end of 2024, projecting a substantial increase to $2.1 million by next year.

Lori Greiner says she has no strong passion for the product and doesn’t like the name. For those reasons, she’s out.

Daymond John says he does not like skiing, and the investment doesn’t feel right to him. He exits the negotiations.

Mark Cuban says he has no intention of going skiing; he’s out as well.

The entrepreneurs took a proactive approach by counteroffering Kevin O’Leary $200,000 for 5% equity plus a $3 per unit royalty until he recoups the $200,000.

However, Kevin countered with an offer of $200,000 for 20% equity, without a royalty, emphasizing his focus on distribution.

Guest shark Kendra Scott then joined in, countering with $200,000 for 20% equity and a $3 per unit royalty until she recoups her investment.

After some back and forth on the offers, Kelly and Christina ultimately agreed on a deal with Kendra: $250,000 for 10% equity plus a $5 royalty per unit sold until $300,000 is repaid.

Let’s get a Yardsale update to see where the company is right now.

Shark Tank Yardsale Update

Our Yardsale update found that the company caught the attention of major outlets like Harper’s Bazaar and Forbes.

Moreover, their hard work and attention to detail also paid off mid-year when the P1 Poles earned the Core77 Design Award.

Yardsale partnered with Halfdays to launch limited-edition pink P1 ski poles.

Additionally, the brand has expanded its offerings further with the FW 24 Collection, introducing the P2 poles and Mini P1 poles.

Our research into the Yardsale update found that their product range now includes apparel, like the Men’s Chain Stitch Crewneck and Wool Logo Hat.

Their social media activity has tripled since their Shark Tank appearance. More people are now sharing product updates, stories, and ski adventures.

Their social reach is still under 10,000 followers. However, we expect that number to grow steadily as their Shark Tank exposure continues to draw more attention.

We can’t wait for the next Yardsale update.

For more updates from Shark Tank Season 16 Episode 3, be sure to check the links below:

Before you go, be sure to check out our list of all the Shark Tank Season 16 products.

Marvin
Marvin Uzor
Content Writer |  + posts

Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.