Doatnut Update | Shark Tank Season 16

Almost everyone loves a good, sweet treat, but finding one that’s both delicious and genuinely healthy isn’t easy. That’s where Kimy’s Doatnut comes in. It is a low-calorie, gluten-free donut made with simple, wholesome ingredients like sweet potatoes and freshly milled oats. It’s a guilt-free indulgence that doesn’t skimp on flavor. Can Kimy’s passion for healthier indulgence win over the sharks? Let’s dive into the Doatnut update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to Doatnut after Shark Tank.

Kimy appeared on Shark Tank Season 16 to pitch her business, Doatnut. She sought $100,000 for 10% equity. After her pitch, she secured a deal with Mark Cuban and Lori Greiner for $200,000 for 30% equity.

In terms of a Doatnut update, the company strengthened its customer engagement by launching a loyalty rewards program. Additionally, they expanded their presence as a military vendor for Camp Pendleton, further enhancing their community ties.

Shark	Result
Mark Cuban & Lori Griner	Accepted $200,000 for 30% equity
Kevin O’Leary	No offer
Kendra Scott	No offer
Mark Cuban	No offer

Shark Tank Doatnut Pitch

• Entrepreneur: Kimberly ‘Kimy’ Aguirre
• Business: Health-focused, Clean-label Snack 
• Ask: $100,000 for 10% equity
• Result: $200,000 for 30% equity
• Sharks: Mark Cuban & Lori Griner

Kimy came to Shark Tank driven by a passion for turning indulgence into wellness, determined to prove that donuts could be delicious without the usual sugar overload.

She sought an investment to help scale up her business and reach more people eager to enjoy her healthy, low-sugar treats.

Kimy’s mission was clear: make guilt-free sweets that taste just as good as they look.

Doatnut is a sugar-free, gluten-free, dairy-free, and low-calorie donut.

Each serving contains less than one gram of natural sugar from sweet potatoes and only 90 calories.

Doatnut is packed with simple, wholesome ingredients like pure oats, sweet potatoes, egg whites, monk fruit, and baking powder.

Further, it brings all the flavor of a dessert without the usual sugar crash.

Kimy’s business revolves around her charming Little Pink Store, where freshness is the focus.

She explained to the sharks that she mills her oats fresh each day, keeping the natural oils intact and adding a rich, ‘brown butter’ flavor to every Doatnut.

After having a taste of the donuts, the sharks loved it and wanted to know more.

It costs Kimy between $0.70 and $0.80 to make, and she sells them for $3.50.This gives her a solid margin of between 337.5% to 400%.

Kevin O’Leary chimes in and suggests she bump up the price to $4.99 to boost profits further.

Since starting in 2021, Kimy has made $350,000 in total sales, though she admitted she’s only reached $50,000 this year—leaving the sharks visibly unimpressed.

While she’s built a loyal customer base, the low annual revenue made the sharks question the company’s growth potential.

In addition, Kimy is carrying $70,000 in debt after pouring her savings into keeping her business running.

Kevin loves the product but feels that it’s not a great product without a proper business plan. For those reasons, he drops out of the negotiations.

Daymond John says this isn’t his type of business. He’s out.

Guest shark Kendra Scott expressed admiration for Kimy’s passion and dedication but explained that she isn’t familiar with the grocery market.

She felt she wasn’t the right investor to support Doatnut’s expansion needs, so she declined to invest as well.

Mark Cuban teams up with Lori Greiner, and they both offer $150,000 for 30% equity.

Kimy countered for the same amount at 20% equity. However, the sharks made a counteroffer of $200,000 for 30% equity, committing to help her repay her $70,000 debt.

Without much hesitation, Kimy accepts the offer.

Let’s check out our Doatnut update to see if this deal turned out right for Kimy.

Shark Tank Doatnut Update

Our Doatnut update reveals that many users are sharing their enjoyment of her donuts on social media platforms like Twitter and Reddit.

Kimy also rolled out a loyalty rewards program, so customers now get points with every purchase—perfect for regulars looking to earn a few perks.

Additionally, they became a military vendor for Camp Pendleton, a Marine Corps base in San Diego County, connecting with the local community in a big way.

At the time of writing, they bake fresh donuts daily and offer a mix of regular and seasonal flavors to keep things interesting.

Each donut is $4.50, and boxes are available at six for $30, eight for $35, and twelve for $49.

For an extra $3, customers can have their orders packed in a branded pink gift bag—perfect for gifting.

Our research into our Doatnut update found that its media presence is on the rise, thanks to the popularity of Shark Tank.

Shortly after their episode filming, they were featured on KUSI Morning News and CBS 8 Morning News, highlighting their healthy twist on indulgent treats.

At this rate, we’re excited for our next Doatnut update.

For more updates from Shark Tank Season 16 Episode 3, be sure to check the links below:

• Yardsale Update
• Kobee’s Update
• Sugardoh Update

Before you go, be sure to check out our list of all the Shark Tank Season 16 products.