Kobee’s Update | Shark Tank Season 16
Kobee’s appeared on
During the episode, viewers were introduced to Kobee’s all-natural lip balm and the idea that everyday products can be better for both people and the planet. This Kobee
In this update, we break down the pitch, the sharks’ reactions, and what the company has been building since the show.
Why Kobe Harris Started Kobee’s Lip Balm
Before it became a fast-growing brand, Kobee’s started as a side hustle rooted in sustainability and a desire to create cleaner products. Like many consumers, Harris noticed that most lip balm options relied on synthetic ingredients and packaging that did not align with environmental responsibility.
While in college, he began experimenting with a better way to make lip care using simple ingredients like beeswax, coconut oil, sunflower seed oil, and mango butter. That early research quickly turned into a passion project.
Over time, the idea grew into a business focused on transparency, sustainability, and creating long-term change through everyday products people use in daily life.
The Kobee’s Shark Tank Pitch
Kobee’s appeared on
During the pitch, he walked the sharks through how Kobee’s started as a small hustle and grew into a fast-scaling business built around simple, natural lip care. He emphasized that the lip balm is made with just four recognizable ingredients and highlighted the brand’s commitment to sustainability and transparency.
Harris shared strong sales momentum, explaining that the company generated $30,000 in its first year, $200,000 in its second year, and $864,000 in its third year. He also noted that current-year sales had already reached $1.5 million and were trending toward $3.5 to $4 million by year’s end.
Lip balm remained the core product and accounted for most of the company’s revenue, though Harris made it clear he planned to expand the product line over time.
He explained that the investment was needed to scale marketing, pursue retail opportunities, and continue building a lean, sustainable team. Throughout the pitch, he emphasized long-term growth over short-term profit.
How Kobee’s Makes Money
Kobee’s is a direct-to-consumer clean beauty company selling through its website and Amazon.
Lip balm remains the core product and accounts for about 75% of total sales, with the remaining revenue coming from products like lotion bars, lip scrubs, cuticle butter, hand salves, and overnight lip masks.
Each lip balm costs about $0.26 to make and sells for $5, resulting in strong margins. Growth has been driven in large part by smart advertising and short-form video content across platforms like TikTok and Facebook, helping the brand reach new customers efficiently.
Did Kobee’s Get a Deal on Shark Tank ?
No, Kobee’s did not leave
Harris entered the Tank seeking $300,000 for 6% equity, valuing the company at $5 million. While several sharks passed, Kevin O’Leary made an offer of $300,000 for 20% equity, valuing the business at $1.5 million.
Harris countered with $300,000 for 10% equity in an effort to protect ownership and stay closer to his valuation. Kevin responded with a revised offer of 15%, but the gap remained too wide.
With strong sales and profitability, Harris decided that giving up that much equity was not the right move at that time and chose to continue building the business independently.
Kobee’s joins a growing list of
Shark Reactions and Offers
| Shark | Result |
| Kevin O’Leary | $300,000 for 15% equity |
| Mark Cuban | No offer |
| Kendra Scott | No offer |
| Daymond John | No offer |
| Lori Griner | No offer |
The pitch drew a range of reactions from the sharks as they weighed the business’s growth, margins, and long-term potential.
Kevin O’Leary was the only shark to make an offer. He acknowledged the strong sales and scalability but felt the valuation needed to come down given the competitive lip care market.
Mark Cuban said he did not see how he could add value and stepped out.
Lori Greiner praised what Harris had built but said the category was not the right fit for her expertise.
Daymond John explained that he did not want to get involved at that stage and dropped out.
Guest shark Kendra Scott also passed, saying the business did not align with what she looks for in an investment.
Kobee’s Update After Shark Tank
Following the episode, Kobee’s saw a noticeable surge in sales and customer interest. The exposure introduced the brand to a much larger audience, driving traffic to both its website and Amazon storefront.
Since appearing on the show, Kobee’s has expanded beyond its original lip balm. New launches include an SPF 15 lip balm for everyday sun protection, along with additional skincare products such as the overnight lip mask, lip scrub, lotion bar, cuticle butter, and hand salve.
Social media has played a major role in post-show momentum. The brand has grown to more than 223,000 followers on TikTok and over 115,000 on Instagram, with viral video content highlighting products, ingredients, and behind-the-scenes moments helping drive continued sales.
Kobee’s also maintains a strong commitment to giving back. The company donates a portion of its profits to environmental organizations, including One Tree Planted, The Alliance for the Great Lakes, and Our Children’s Earth Foundation.
Today, Kobee’s operates as a full-time business with a growing customer base, strong online presence, and steady momentum. Even without securing a deal on
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Before you go, be sure to check out our list of all the Shark Tank Season 16 episodes and products.
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.