Sleepy Baby Update | Shark Tank Season 17

Husband-wife duo Gary and Siran wanted a way to soothe their baby to sleep without physically being present to do it. So they came up with an innovative approach called Sleepy Baby. It’s a small device that mimics a parent’s soothing touch to help babies fall asleep without constant hands-on effort. Will they get a deal from the sharks? Let’s find out in our Sleepy Baby update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Sleepy Baby after Shark Tank.

Gary and Siran entered Shark Tank Season 17 to pitch their baby-soothing device. They sought $70,000 for 25% equity. After their pitch, they struck a deal with Kendra Scott for $70,000 in exchange for 50% equity.

In terms of a Sleepy Baby update, the company received lots of inquiries for their innovative baby product shortly after their episode aired.

Shark	Result
Kendra Scott	Accepted offer of $70,000 for 50% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Rashaun Williams	No offer

Shark Tank Sleepy Baby Pitch

• Entrepreneurs: Gary Harutyunyan & Siran Kirakosyan
• Business: A baby-soothing device
• Ask: $70,000 for 25% equity
• Result: $70,000 for 50% equity
• Shark: Kendra Scott

New Los Angeles-based parents, Gary and Siran, explained their ordeal to the sharks.

Being a parent to a colicky baby, they would constantly rock, pat, and shush their baby to sleep, and the moment they stopped, the baby would wake up again, leaving them feeling exhausted.

Kendra could relate to their frustration, also sharing how she would stand over her child’s crib for hours and wish that a device like Sleepy Baby existed.

Sleepy Baby is a patent-pending wearable device and is designed to tap a baby in a steady, calming rhythm. Siran said their baby slept for 5 hours straight when they tried it on him.

Robert Herjavec is interested in their numbers. The product cost $9.40 to make and sells at $63.99. They have sold 331 units and made about $21,000 in revenue.

Rashuan Williams asked about competition, and Siran said that most alternatives were expensive but cited SNOO as a well-known brand, which Rashuan said he invested in.

Robert didn’t think the product was a good fit for him personally. He said his children would need warmth and presence from a real person rather than from a device. He’s the first shark out of the deal.

Kevin O’Leary said most baby products usually faced issues with customer acquisition cost and scaling. He’s out.

Rashaun is not a fan of the baby industry, but commended the entrepreneurs for their effort as he bows out.

Lori Greiner bows out, also saying the business doesn’t align with her investment portfolio.

The last shark, Kendra Scott, decided to make them an offer, but she wants 50% of their business. Everyone was taken aback, both sharks and founders.

Gary countered, but Kendra didn’t budge. He asked to consult with his wife, after a moment of brief exchange, in the end, they agreed to do the deal with her.

Gary and Siran walked away with $70,000 for 50% equity, bringing on Kendra as a partner to their innovative product.

Was this the right investment for the entrepreneurs at this time? Let’s find out in our Sleepy Baby update.

Shark Tank Sleepy Baby Update

According to our Sleepy Baby update, the company received a boost of traffic and sales after airing!

However, we are still awaiting public confirmation on the status of the deal from both Kendra’s team and the entrepreneurs.

Unfortunately, outside of that their are no major developments quite yet. If you wish to try out their product, you can purchase Sleepy Baby for your child from their official website.

We will keep an eye on Gary and Siran and report any progress in our next Sleepy Baby update.

For more updates from Shark Tank Season 17 Episode 9, be sure to check the links below:

• Bon AppéSweet Update
• Makers Social Update
• Cabana Boys Events Update

Before you go, be sure to check out our list of all the Shark Tank Season 17 episodes.