Bon AppéSweet Update | Shark Tank Season 17
Bon AppéSweet was born out of a mother’s commitment to her daughter. After being deployed in the Navy just a week before her daughter’s birthday, Thereasa Black started her business as a commitment never to be away from her again. Bon AppéSweet is an artisanal dairy-free chocolate sweetened entirely by dates. It comes with no added sugar, sugar alcohol, or artificial sweeteners. Let’s find out in our Bon AppéSweet update and pitch recap if the sharks were interested in making a deal.
If you’re short on time, here’s a quick overview of what happened to Bon AppéSweet after
Thereasa pitched her date-sweetened chocolate on
In terms of a Bon AppéSweet update, the company received a surge of orders shortly after they appeared on the show!
| Shark | Result |
| Rashaun Williams and Robert Herjavec | Accepted offer of $175,000 for 20% equity |
| Kevin O’Leary | No offer |
| Lori Greiner | No offer |
| Kendra Scott | No offer |
Shark Tank Bon AppéSweet Pitch
- Entrepreneur: Thereasa Black
- Business: A date-sweetened chocolate
- Ask: $75,000 for 10% equity
- Result: $175,000 for 20% equity
- Sharks: Rashaun Williams and Robert Herjavec
Thereasa is someone you’d typically call a Jack of all trades. She was a former Navy officer who drove an aircraft carrier, she went to law school, she’s a self-taught entrepreneur, and she majored in advertising as an undergrad.
When she entered
Having missed her daughter’s birthday due to her deployment in the Navy, Thereasa came to pitch Bon AppéSweet, which she started as a commitment to someone she loved so much, her daughter.
Bon AppéSweet is a dairy-free, organic chocolate that uses dates as its sweetener. It has no added sugar or sugar alcohol.
Her business is designed around chocolate bars that taste familiar without the usual guilt. It comes in 3 different flavors: Golden Chocolate, Better-Than-Milk, and the Pumpkin Spice Warrior. The sharks have a taste of it and immediately love it.
Mr. Wonderful wants to know the numbers. Thereasa says she doesn’t use a co-packer; she makes everything herself. Each bar costs $2.48 and sells for $8.50. They sold in Whole Foods and in 376 Walmart stores, where she makes around $100,000 annually from each retailer.
The revenue from last year was $526,000, although they made a loss of $141,000 due to a third party that helped them raise funds. The sharks were surprised when Thereasa revealed that she had previously raised $750,000 at $4 million valuation.
Total money raised was $1 million, but she had to lower her valuation on the show because she was looking for strategic help.
Thereasa told the sharks that Sam’s Club had first approved her for a 12-store test before unexpectedly expanding the request to about 300 clubs, thus creating a need for roughly $700,000 in short-term financing.
While she was explaining, Rashaun Williams said he was ready to make an offer. He offered her exactly what she requested for $75,000 for 10% equity, but he also advised her to go for an SBA loan to fund growth.
While Lori Greiner, Kevin, and Kendra Scott all passed, Robert Herjavec indicated an interest in the offer. He made an offer to Thereasa for $100,000 for 10% equity.
In the end, Thereasa walked away with a combined deal of $175,000 for 20% equity, bringing on Robert and Rashaun as partners.
Now let’s get a Bon AppéSweet update to see how Thereasa is doing today.
Shark Tank Bon AppéSweet Update
According to our Bon AppéSweet update, we believe that the deal with the sharks is heading in the right direction.
Shortly after the show, Rashaun Williams took to his Instagram to express how grateful he is for helping entrepreneurs to fulfill their dreams, tagging the Bon AppéSweet Instagram account.
Since airing, the company received thousands of orders. Thereasa posted on her Instagram story that she was still sorting orders asked customers to please be patient with her team.
In celebration of their
You can purchase Bon AppéSweet from Walmart, Whole Foods, and from their official website.
Once some of the dust settles, we will circle back with another Bon AppéSweet update
For more updates from
Before you go, be sure to check out our list of all the Shark Tank Season 17 episodes.
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.