Screen Skinz Update | Shark Tank Season 17

Gone are the days when phone screen protectors were plain and boring. Screen protection has always been treated as a throwaway accessory, used and forgotten till it breaks. Rashaun Brown, Wayne Pfeffer, and Clay Clanning decided to fix this with Screen Skinz, a customizable mobile phone screen protector that lets you choose designs that suit your style. Find out if they got a deal in our Shark Tank Screen Skinz update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Screen Skinz after Shark Tank.

Wayne, Clay, and Rashaun pitched their customizable screen protectors on Shark Tank Season 17, seeking $300,000 for 7.5% equity. After their pitch, they secured a deal from Kevin O’Leary and Alexis Ohanian for $300,000 for 15% equity plus a $1 royalty per unit sold until $900,000 is paid.

In terms of a Screen Skinz update, the company recieved a big boost in sales shortly after airing.

Shark	Result
Kevin O’Leary and Alexis Ohanian	Accepted offer of $300,000 for 15% equity plus a $1 royalty per unit sold until $900,000 is paid
Lori Greiner	No offer
Daymond John	No offer
Kendra Scott	No offer

Shark Tank Screen Skinz Pitch

• Entrepreneurs: Wayne Pfeffer, Clay Clanning, and Rashaun Brown
• Business: Customizable screen protectors
• Ask: $300,000 for 7.5% equity
• Result: $300,000 for 15% equity plus a $1 royalty per unit sold until $900,000 is paid
• Sharks: Kevin O’Leary and Alexis Ohanian

Wayne, Clay, and Rashaun entered the Tank to pitch Screen Skinz, a consumer product business focused on smartphone screen protection.

From the start, they framed the business as a fix for a stale category. Screen protectors are everywhere, but they are boring. People buy them, stick them on, and forget about them until they crack.

However, Screen Skinz was built to make screen protection personal. The founders introduced a personalized screen protector that displays a design when the phone is off.

When the phone turns on, the design disappears, and the screen works normally. The protector still guards against scratches and cracks, but it also reflects the user’s style.

Clay explained that Screen Skinz operates as a direct-to-consumer brand. Customers order online through the company website, Amazon, or Fanatics, choosing either licensed sports designs, uploading their own artwork, or selecting from pre-made options.

Meanwhile, Alexis Ohanian asked about production and inventory. Wayne explained that all screen protectors are made to order, manufactured in the U.S., and printed on demand, which keeps inventory low and allows the business to scale efficiently.

Screen Skinz holds licenses with the NFL, NBA, MLB, NHL, and more than 100 college programs. Daymond liked what he heard.

The founders say about 95% of current sales come from licensed IP, though they plan to expand custom options to broaden the audience.

Since opening for sales in 2022, they have done over 28,000 units and made $850,000 in revenue. But they lost $70,000 in their first year and $484,000 in 2023. The sharks reacted quickly.

Rashaun explained that losses were due to an over-reliance on distributors and partners to access licenses. While their supposed partners made most of the money, they made very little.

However, to fix things up, they decided to change course. They built their own manufacturing operation, automated production, and brought everything in-house to control margins.

That move proved productive as they made around $200,000 from August to December of 2024, followed by $404,000 the year after. They expect to hit $1 million this year to break even, with $2.7 million in projected revenue next year.

The product sells for $30 for the standard design, $40 for licensed designs, and $50 for custom orders. Landed cost is $3 per unit across all design levels.

Lori, Daymond, and Kendra all passed 

But Kevin O’Leary offered the guys $300,000 for 20% equity. Alexis matched Kevin’s offer.

Kevin then revised his deal, lowering equity in exchange for a royalty until he earned 3x his investment.

After a series of negotiations, Kevin and Alexis teamed up to offer $300,000 for 15% equity with a $1 per screen royalty until they recouped 3x their money. The founders accepted the deal.

Was this a good deal? Let’s find out in our Screen Skinz update.

Shark Tank Screen Skinz Update

During our research for this Screen Skinz update, we weren’t able to find any reputable source confirming the deal’s status.

As is typical for most Shark Tank deals, this likely means that things are still in the due diligence phase.

However, our Screen Skinz update did find that shortly after their episode aired, the company received a ton of new orders. However, no official revenue figure has been released.

To celebrate their Shark Tank episode appearance, Screen Skinz is currently offering a 20% discount on all orders, unlocked with the code: SHARKTANK.

We will be back with another Screen Skinz update in the coming months.

For more updates from Shark Tank Season 17 Episode 10, be sure to check the links below:

• Crowd Compass Update
• Left Field Update
• Street FC Update

Before you go, be sure to check out our list of all the Shark Tank Season 17 episodes.