Onewith Update | Shark Tank Season 16

While packing for a trip to Miami, Hayley Segar struggled to find a swimsuit that didn’t feel tight or uncomfortable. Every option she tried had seams and elastic that dug into her sides and squeezed her body. Frustrated, she came up with Onewith. These swimsuits are made to feel soft and smooth, like seamless underwear, so women can feel good and look confident. Will Hayley’s innovative swimwear make waves with the sharks? Dive into our Onewith update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to Onewith after Shark Tank.

Hayley entered Shark Tank Season 16, seeking $200,000 for 5% equity in her seamless swimwear company, Onewith. After her pitch, she secured a deal with Barbara Corcoran and guest shark Jamie Lima for $200,000 for 20% equity.

In terms of a Onewith update, the company developed patent-pending, dig-free swimsuits with a second-skin feel, setting them apart in the swimwear market. Onewith emphasizes inclusivity by offering sizes from XXS to 4XL, earning recognition as a women-owned and WBENC-certified brand.

Shark	Result
Barbara Corcoran and Jamie Lima	Accepted offer of $200,000 for 20% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Mark Cuban	No offer

Shark Tank Onewith Pitch

• Entrepreneur: Hayley Segar
• Business: Seamless swimwear line
• Ask: $200,000 for 5% equity
• Result: $200,000 for 20% equity
• Sharks: Barbara Corcoran and Jamie Lima

Hayley stepped into Shark Tank to transform how women feel about swimsuits with her seamless swimwear line, Onewith.

She sought an investment to expand her direct-to-consumer business and explore retail opportunities, hoping to bring her innovative designs to more women.

Hayley explained that Onewith was born out of a common frustration many women face with traditional swimsuits.

The tight seams and elastic in conventional designs often dig into the skin, leaving wearers uncomfortable and unflattering.

Onewith solves this problem with raw-cut edges and bonded seams, creating swimwear that feels smooth, elastic-free, and exceptionally comfortable.

When Hayley presented samples to the sharks, they immediately took notice. Kevin O’Leary started the discussion by asking about her sales numbers.

She confidently shared that since launching in late 2021, Onewith had generated $2.3 million in sales, with $1.3 million of that revenue earned in the current year alone.

She emphasized that her direct-to-consumer model allowed her to maintain higher margins, which impressed the sharks.

Mark Cuban then shifted the focus to pricing and production costs. Hayley broke it down clearly.

Bikini tops and bottoms cost $12 to produce and retailed for $49 and $47, respectively, while one-piece swimsuits cost $23 to make and sold for $89.

Lori Greiner brought up the challenge of returns, which is a significant issue in the swimwear industry. She asked about Onewith’s return rate.

Hayley responded that her return rate was just 11%, far below the industry average of 15% to 30%. Lori was impressed, noting how difficult it is to achieve such a low rate in this category.

Hayley also revealed that acquiring a customer through ads costs $9.66, and the total acquisition cost, including agency and influencer expenses, was $15.

Lori asked if Onewith had any direct competitors, to which Hayley stated that no direct rivals were offering similar products.

Mark asked about her funding history. Hayley explained that she invested $130,000 of her own savings into the business and owns 100% of the company. However, the company has $300,000 in debt.

As the sharks deliberated, Kevin praised Hayley’s presentation and her clear pitch. However, he decided to pass as he didn’t see himself as the right fit for the deal.

Mark also opted out, expressing respect for her accomplishments but feeling that he wasn’t the ideal partner for her business.

Barbara, on the other hand, saw potential but raised concerns about Hayley’s interest in exploring retail.

She offered $200,000 for 20% equity, contingent on Hayley committing to a direct-to-consumer strategy and steering clear of retail.

Hayley countered by suggesting a 12% equity, but Barbara stood firm.

Guest shark Jamie Lima echoed Barbara’s concerns about retail and emphasized the importance of scaling the direct-to-consumer model.

She offered the same deal as Barbara: $200,000 for 20% equity. Ultimately, Barbara and Jamie decided to team up, splitting the equity.

Together, they offered $200,000 for 20% equity, with each shark taking 10%.

Recognizing the value of having two experienced sharks on her team, Hayley accepted the deal.

Let’s get a Onewith update to see what happened after Shark Tank.

Shark Tank Onewith Update

Our Onewith update found that the company’s patent-pending designs offer dig-free, elastic-free, and edgeless swimsuits that fit like no-show underwear, providing a second-skin feel.

Further, Onewith emphasizes size inclusivity, offering products ranging from XXS to 4XL, and is proud to be women-owned and WBENC-certified.

Additionally, our Onewith update found that Mari Pepin from “Bachelor in Paradise” Season 7 was seen wearing Onewith swimsuits, indicating some celebrity endorsement.

Given the recent Shark Tank appearance, we will have a more detailed Onewith update in the coming months.

For other company updates from Shark Tank Season 16 Episode 9, look below:

• Petite Keep Update
• Legit Kits Update
• Tough Cutie Update

Before you go, be sure to check out our list of all the Shark Tank Season 16 products.