Legit Kits Update | Shark Tank Season 16
When Mike O’Dell started quilting as a hobby, he found the kits available were too complicated and made plain, boring designs. To fix this, he created Legit Kits, which offer simple instructions and colorful patterns that let anyone make beautiful, eye-catching quilts. These kits make quilting easier and more fun for everyone. Will the sharks get behind this idea? Let’s find out in our Legit Kits update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Legit Kits after
Mike entered
In terms of a Legit Kits update, the company expanded to a facility three times larger to handle increasing demand. Furthermore, Legit Kits created nearly fifty unique designs, including popular patterns like “Big G the Giraffe” and “Legit Tiger”.
| Shark | Result |
| Kevin O’Leary | Accepted offer of $150,000 for 5% equity, with a $10 royalty per unit sold in perpetuity |
| Mark Cuban | No offer |
| Lori Greiner | No offer |
| Barbara Corcoran | No offer |
| Jamie Lima | No offer |
Shark Tank Legit Kits Pitch
- Entrepreneur: Mike O’Dell
- Business: Quilt kits
- Ask: $150,000 for 5% equity
- Result: $150,000 for 5% equity, with a $10 royalty per unit sold in perpetuity
- Shark: Kevin O’Leary
Mike stepped into
He explained that his kits bring artistry and color back to the traditional craft, making intricate quilting accessible for everyone.
He plans to use the investment to scale production, optimize inventory management, and meet growing demand for his unique quilt designs.
During his pitch, Mike described Legit Kits as a company that offers quilting kits with intricate patterns and over 100 shades of fabric.
Each kit includes everything customers need—patterns, fabric, and clear, step-by-step instructions.
This comprehensive approach allows both beginners and seasoned quilters to craft vibrant and detailed quilts with ease.
Legit Kits launched in 2020, generating $30,000 in sales during its first year. However, the company quickly gained traction.
In 2021, sales grew to $140,000, and by 2022, they reached $400,000. In 2023, the business hit $1 million in revenue.
However, Mike admitted that while the company had a profit margin of 8.7% in 2023, it was revenue-neutral in 2024. The main reason was due to significant investments in scaling, including a new facility and $350,000 worth of inventory.
Kevin O’Leary was the first to ask about customer acquisition. Mike shared that Facebook ads were his primary tool, costing $17 per customer.
He also highlighted quilting’s surprising popularity, pointing out that there are 11.1 million dedicated quilters in the U.S.
While he admitted his advertising efforts were far from perfect, he achieved a 3.5x return on ad spend, turning $3,000 in ads into $10,000 in sales.
Guest shark Jamie Lima raised concerns about inventory management, particularly with 60 SKUs.
She questioned whether Mike had enough data to manage such a diverse product range effectively.
Mike reassured Jamie, explaining that Legit Kits uses Shopify to track sales data and produces kits in batches to keep costs manageable.
Kevin focused on the financials, asking about the cost and pricing of the kits. Mike detailed that a large kit costs $125 to produce and sells for $399.
The company manufactures the kits in-house, leveraging their expanded facility for scalability.
Kevin sees potential in the quilting business and focuses on customer acquisition. He offers $150,000 for 5% equity, with a $10 royalty per unit sold in perpetuity.
Meanwhile, Mark Cuban says the business doesn’t interest him and exits the negotiations.
Barbara Corcoran admires Mike but doesn’t connect with the product. She decides to pass.
Lori Greiner shared her concerns about inventory risks and advised Mike to focus on top-selling designs before opting out.
Similarly, Jamie highlights inventory challenges and says she isn’t the right partner.
In the end, Kevin’s offer stands, and Mike accepts the deal.
Let’s quickly get a Legit Kits update after Mike’s appearance on
Shark Tank Legit Kits Update
Our Legit Kits update found that at the time of this writing, the company has relocated to a facility three times larger than its previous space to accommodate rapid growth.
The company has developed nearly fifty unique designs, including the acclaimed “Big G the Giraffe” and “Legit Tiger” patterns.
They also offer a “Block of the Month” program, providing quilters with regular inspiration and new projects.
Furthermore, our Legit Kits update found that it has established a network of certified instructors to support and educate its growing community of quilters.
They also feature customer creations on the Legit Kits website, showcasing the diverse and creative applications of their kits.
We can’t wait to watch the company grow and bring you another Legit Kits update.
For other company updates from
Before you go, be sure to check out our list of all the Shark Tank Season 16 products.
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.