LiquidView Update | Shark Tank Season 17

Working long hours in rooms with no windows made it clear how draining it feels to be cut off from daylight and the outside world. People felt stressed, tired, and disconnected because all they saw were walls.

That problem led to LiquidView, a virtual window system that shows real outdoor scenes that change with the time of day. Let’s dive into our LiquidView update and pitch recap to see which shark was interested in making a deal.

If you’re short on time, here’s a quick overview of what happened to LiquidView after Shark Tank.

Mitch entered Shark Tank Season 17, seeking $250,000 for 2.5% equity in his digital windows. After an inspiring pitch to the sharks, he left without a deal because the sharks considered LiquidView’s high price point limited it to a small, niche market, making the business hard to scale to the size they look for in an investment.

In terms of a LiquidView update, the company received lots of media attention shortly after its episode aired.

Shark	Result
Kevin O’Leary	No offer
Michael Strahan	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer
Robert Herjavec	No offer

Shark Tank LiquidView Pitch

• Entrepreneur: Mitch Braff
• Business: Digital windows
• Ask: $250,000 for 2.5% equity
• Result: No deal
• Shark: None

Mitch explained that his company creates virtual windows that display real outdoor locations across a full 24-hour cycle. 

Each scene shows sunrise, daylight, sunset, and night. The visuals sync to the customer’s actual location and date.

As the screens turned on, the sharks reacted immediately. Barbara Corcoran said it looked real. Lori Greiner called it beautiful. Robert Herjavec praised the idea outright.

LiquidView films locations using motion picture cameras in 8K resolution. The footage runs on a continuous 24-hour loop. 

The system automatically matches sunrise and sunset times to the customer’s real-world schedule. Stereo sound adds realism. Users can switch locations instantly from a growing library.

Barbara asked how many locations were available. Mitch said there were ten full 24-hour views. Robert followed up and asked if the footage looped. Mitch confirmed that it did, but in a way that stayed accurate to the calendar and daylight cycle.

Meanwhile, Kevin O’Leary shifted the conversation to value. He questioned where the business truly made money, pointing out that large digital walls already existed. Robert asked about pricing next.

Mitch said a full turnkey system costs $48,000. That includes the display hardware, installation, and three views. He added that the business runs at roughly 45% margins.

Barbara reacted quickly and said the product felt priced for wealthy buyers only.

However, Kevin saw another angle. He asked what it would cost if a customer already owned a digital wall and only wanted the content. Mitch explained that LiquidView sells a standalone media player for about $2,000. Customers then pay $299 per month.

The subscription gives access to the library, with one featured view rotating monthly.

Kevin clarified the model. He asked if the hardware mainly existed to deliver the content. Mitch agreed and said LiquidView is fundamentally a content company.

That answer caught attention. Kevin said that the model was the most interesting part of the pitch.

Then Michael Strahan raised a concern. He asked whether average consumers could afford the product. Mitch responded by explaining their market split. About 80% of sales come from commercial clients. Only 20% are residential.

He listed where LiquidView is already installed. Hospitals. Assisted living facilities. Memory care centers. These customers care less about price and more about impact. Barbara agreed and said the application was perfect for those settings.

Robert asked if the company was already generating sales. Mitch said yes. LiquidView recorded $1 million in revenue the previous year. He added that the company expects to reach profitability by the middle of next year.

Kevin pointed out that they were still burning cash. One by one, all the sharks commended Mitch for his efforts but ultimately decided against investing in his business.

In the end, Mitch left without a deal. Still, the sharks agreed on one thing. The product worked. The challenge now is positioning it for the right buyers.

Now that we know how the negotiations ended, let’s get a LiquidView update to see what happened to the company after Shark Tank.

Shark Tank LiquidView Update

In terms of our LiquidView update, the company recieved lots of inquiries shortly after its appearance on Shark Tank. 

On their website, they hinted that more locations are in production as film crews travel worldwide.

Notable customers for LiquidView’s content include JW Marriott, Mayo Clinic, Boston Children’s Hospital, Brigham & Women’s Hospital, Sutter, The Battery, New York City FC, and other institutional and hospitality clients. 

Further, our research found that they have an active dealer network across the United States and Europe.

While it’s too early to pinpoint any specific new revenue figures, we will keep an eye on Mitch and circle back for another LiquidView update in the coming months.

For more updates from Shark Tank Season 17 Episode 8, be sure to check the links below:

• PeeSport Update
• Flightpath Golf Update
• Nampons Update

Before you go, be sure to check out our list of all the Shark Tank Season 17 products.