Flightpath Golf Update | Shark Tank Season 17

While running a digital marketing company and investing in direct-to-consumer products, Caroline met the inventor of a performance golf tee and saw how outdated wooden tees still dominated the game.

That led her and Michael to partner with the inventor and build FlightPath Golf Tees, a stronger, reusable tee designed to help shots fly straighter and last far longer.

Will that partnership and product be enough to convince the sharks to invest? Let’s find out in our Flightpath Golf update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Flightpath Golf after Shark Tank.

Michael and Caroline pitched their precision golf tees on Shark Tank Season 17, seeking $150,000 for 10% equity. Unfortunately, after their pitch, they left without a deal as the sharks were concerned about the founders’ execution mistakes, low profitability despite high sales, and the heavy debt from the $800,000 seller-financing obligation.

In terms of a Flightpath Golf update, the company received a big boost in sales after the episode aired.

Shark	Result
Kevin O’Leary	No offer
Michael Strahan	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer
Robert Herjavec	No offer

Shark Tank Flightpath Golf Pitch

• Entrepreneurs: Michael & Caroline Sierra
• Business: Precision golf tees
• Ask: $150,000 for 10% equity
• Result: No deal
• Shark: None

Michael and Caroline explained that Golfers spend heavily on clubs, shoes, and lessons. Yet most still use wooden tees that have barely changed in 100 years.

According to them, that small detail affects performance more than people realize.

However, FlightPath Golf exists to change that. The product is a durable, reusable tee with a directional diamond shape. That design reduces backspin and sidespin, which helps shots fly straighter.

The tees also include a built-in arrow. Golfers aim the arrow toward their target before swinging. The founders said this helps players focus on the fairway instead of hazards. 

The tees are robotically tested, approved for tournament play, and made in the United States. Each tee can last over 100 drives.

Meanwhile, Michael explained how the business operates. FlightPath Golf sells directly to consumers online. Customers buy a box of eight tees for $25. The pitch positioned the product as a long-term replacement, not a disposable item. In their words, it is the last tee a golfer needs to buy.

Lori Greiner wanted proof. She asked how they could show improved distance and accuracy. Michael explained that robotic testing showed gains of about three to three and a half yards. He added that reduced spin helps shots stay straighter in the air.

Kevin O’Leary challenged the concept. He pointed out that tees are free at many golf courses. Michael responded that durability changes the value. One tee replaces dozens of wooden ones.

Sales followed. Caroline revealed $11.8 million in lifetime revenue over four years. Last year alone brought in $4.3 million.

However, profits raised concerns. Caroline said they made only $46,000 last year. The sharks immediately pressed for reasons.

Michael walked them through the issues. Heavy advertising costs. A change in third-party logistics has increased shipping rates. Then, a bulk sale to another company. That company resold the tees cheaply on Amazon, undercutting their pricing.

Kevin did not like the explanation. He felt they focused too much on external blame. Barbara Corcoran agreed. She said the tone sounded like victimhood rather than ownership. For that reason, she went out.

Robert Herjavec followed. He said the numbers did not fully connect for him.

Meanwhile, Michael Strahan asked about the product’s origin. Michael explained that they own a digital marketing company. Caroline met the inventor and partnered with him. The Sierras now own 90% of the business through seller financing.

That led to more questions. They paid $800,000 for that stake. Only $55,000 has been repaid so far. The remaining debt concerned the sharks.

Kevin criticized their execution. Lori said the financial baggage was too heavy. Michael acknowledged their effort but could not get comfortable with the risk.

In the end, Caroline offered a revised deal. A $300,000 royalty. $0.50 per unit until double repayment. Plus a small equity kicker. The sharks listened but focused on the existing debt.

One by one, they declined. The founders left without a deal, determined to keep building the business.

Keep reading our Flightpath Golf update to find out what happened next for their company.

Shark Tank Flightpath Golf Update

In terms of our Flightpath Golf update, shortly after its episode airing the company received a significant surge in web traffic. 

As a result, they launched offers such as Buy 3 Get 2 Free, Buy 2 Get 1 Free, and Buy 1 Get 1 at 50% off, alongside free worldwide delivery. 

Flightpath also introduced new color variations, including yellow, green, orange, and pink, while maintaining its core white tees. 

Despite not getting any deal from the show, the company seems to be on the right track. 

As the dust settles, we circle back with another Flightpath Golf update.

For more updates from Shark Tank Season 17 Episode 8, be sure to check the links below:

• PeeSport Update
• Nampons Update
• LiquidView Update

Before you go, be sure to check out our list of all the Shark Tank Season 17 products.