Kiid Coffee Update | Shark Tank Season 16
Every morning, Ethan watched his dad drink coffee and wished he could have some too. But coffee is too strong for kids, and there wasn’t a good alternative. So, he and his dad, David, created Kiid Coffee. It’s a nearly caffeine-free drink with added calcium and prebiotic fiber, letting kids enjoy coffee time while getting important nutrients. Will the sharks back this idea? Let’s find out in our Kiid Coffee update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Kiid Coffee after
Ethan and David entered
In terms of a Kiid Coffee update, the company introduced a
| Shark | Result |
| Daniel Lubetzky | Accepted offer of $50,000 for 20% equity, with 5% returned when David goes full time. |
| Kevin O’Leary | $50,000 for 15% equity |
| Lori Greiner and Mark Cuban | $50,000 for 20% equity |
| Barbara Corcoran | No offer |
Shark Tank Kiid Coffee Pitch
- Entrepreneurs: Ethan and David Sanborn
- Business: Healthy coffee for kids
- Ask: $50,000 for 5% equity
- Result: $50,000 for 15% equity
- Shark: Daniel Lubetzky
Ethan and David pitched Kiid Coffee, a coffee brand made specifically for kids. Their product is 99.9% caffeine-free and packed with nutrients like prebiotic fiber and calcium.
It allows children to enjoy a morning cup alongside their parents without the caffeine crash.
They offer three flavors—Choco Latte, Original Latte, and Caramel Latte—sold through their website, Amazon, and coffee shops.
As samples were passed to the sharks, guest shark Daniel Lubetzky was curious if Kiid Coffee was David’s full-time job and David admitted it wasn’t.
Kid Coffee costs $3.50 to produce but can be reduced to $2.80 with larger volume orders. It is sold for $14, giving it a 75% profit margin at current costs and 80% at the optimized cost.
Lori Greiner wanted to know why their costs were so high and how much they had sold.
In response, Ethan and David shared that the business launched in April 2024 and has made $75,000 in sales, primarily through its website and some sales on Amazon.
However, one of their biggest breakthroughs came from selling in coffee shops, where each location moves at least two bags per day.
Moreover, Ethan actively promotes the brand by creating videos for Instagram, helping to increase visibility.
What sets Kiid Coffee apart is its ability to provide kids with the coffee experience while delivering essential nutrients.
With milk consumption steadily declining, it offers parents a healthier alternative for their children.
Initially, the sharks hesitated, but the coffee shop sales model changed their perspective.
Kevin O’Leary made the first offer of $50,000 for 30% equity, though his high equity ask left room for negotiation.
Meanwhile, Mark Cuban and Lori teamed up to offer $50,000 for 20% equity, a deal that Daniel quickly matched.
However, as the negotiations continued, Kevin lowered his offer to $50,000 for 15% equity with no contingencies.
In response, Daniel adjusted his proposal to $50,000 for 20% equity, adding an incentive—if David committed to Kiid Coffee full-time, he would receive 5% in stock options.
After a brief discussion, David and Ethan accepted Daniel’s offer.
The question remains—will this kid-friendly coffee become the next big thing? Let’s find out in our Kiid Coffee update.
Shark Tank Kiid Coffee Update
Our Kiid Coffee update found that since their appearance on
This bundle includes three flavors at a discounted price, emphasizing their commitment to providing nutritious and enjoyable beverages for children.
Further, Daniel posted a video on Instagram talking about his deal with Ethan and David. So, it seems likely that the deal with Daniel went through or is at least trending in the right direction.
Once we receive another Kiid Coffee update, we will let you know.
For other company updates from
Before you go, be sure to check out our list of all the Shark Tank Season 16 products.
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.