GoodLove Foods Update | Shark Tank Season 16

Chennelle Diong grew up in a home where food brought everyone together. But when she had to stop eating gluten, she could no longer enjoy the biscuits and pastries she loved. Gluten-free options were dry and flavorless, so she created GoodLove Foods, a line of frozen, ready-to-bake biscuits, cinnamon rolls, and puff pastry that taste just as good as the real thing. Will the sharks believe in her vision? Let’s find out in our GoodLove Foods update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to GoodLove Foods after Shark Tank.

Chennelle entered Shark Tank Season 16, seeking $150,000 for 5% equity in her gluten-free baked goods company. After her pitch, she got a deal from Lori Greiner for $150,000 for 18% equity.

In terms of a GoodLove Foods update, shortly after airing, they received so many orders that they sold out!

Shark	Result
Lori Greiner	Accepted offer of $150,000 for 18% equity
Barbara Corcoran	No offer
Kevin O’Leary	No offer
Daniel Lubetzky	No offer
Mark Cuban	No offer

Shark Tank GoodLove Foods Pitch

• Entrepreneur: Chennelle Diong
• Business: Gluten-free baked goods
• Ask: $150,000 for 5% equity
• Result: $150,000 for 18% equity
• Shark: Lori Greiner

Chennelle runs GoodLove Foods, a company that makes frozen, ready-to-bake gluten-free baked goods.

She asked for an investment for retail expertise and production.

The product lineup includes biscuits, cinnamon rolls, and puff pastry, all made with natural ingredients and free from gluten, nuts, eggs, soy, and seed oils.

While the brand primarily serves people with celiac disease and food allergies, it is designed to be enjoyed by anyone.

GoodLove Foods costs $3 to produce and sells for $11.99 at retail.

Customers can purchase through the company’s website, Amazon, and select retail stores.

Since 85% of sales come from direct-to-consumer orders, the products are shipped frozen with dry ice to maintain quality.

However, this also increases costs, which means that despite having a 75% margin before shipping, the final margin after shipping drops to 25%.

GoodLove Foods has built a loyal customer base, which has driven strong demand. In fact, sales have grown so quickly that Chennelle has often had to limit orders.

At times, her website generates $15,000 in sales within 30 minutes, forcing her to shut down pre-orders to keep up with production.

To handle this growing demand, she decided to invest in her own production facility instead of relying on a co-packer.

While this move gave her more control over manufacturing, it also capped production capacity, making it difficult to scale quickly.

Nevertheless, the company is on track to reach $500,000 in sales this year and expects to hit $1.5 million next year.

This will also mark its first profitable year, with a projected 20% profit margin.

During her pitch, the sharks had several questions. Kevin O’Leary questioned whether the company used high sodium or fat to compensate for the lack of gluten.

Chennelle clarified that the only fat source is sweet cream butter, with no added oils.

Kevin also wanted to know if the products were refrigerated or shelf-stable, to which Chennelle confirmed that they are frozen and shipped with dry ice.

Meanwhile, guest shark Daniel Lubetzky raised concerns about whether a direct-to-consumer frozen food model was sustainable.

Chennelle acknowledged that it was challenging; however, viral social media posts had significantly boosted demand, helping to strengthen the business.

Barbara Corcoran and Daniel also inquired about shipping costs, which Chennelle admitted were high but necessary to maintain product quality.

While Mark Cuban and Daniel praised the taste, they warned that scaling a frozen food business would not be easy. Nonetheless, Chennelle pointed out that retailers love the product because it sells quickly.

While Kevin also considered the business promising, he ultimately passed, citing concerns about the challenges of scaling in the frozen food aisle.

Mark, on the other hand, simply stated that frozen food wasn’t his area of expertise and opted out as well.

Lori Greiner was the only shark to make an offer, proposing $150,000 for 20% equity.

She emphasized her experience in scaling frozen food brands like Bantam Bagels and Frozen Farmer, brands she helped scale into major retailers.

Understanding the value Lori could bring, Chennelle countered with 18% equity, and Lori accepted.

With this partnership, GoodLove Foods now has the opportunity to expand into grocery stores, improve production, and reach even more customers.

Now, let’s check in for a GoodLove Foods update.

Shark Tank GoodLove Foods Update

Our GoodLove Foods update found that​ shortly after its appearance on Shark Tank, the company received so many sales that it sold out!

At the time of writing, it’s unclear if the deal with Lori went through.

GoodLove Foods continues to offer a range of gluten-free, ready-to-bake products, including buttermilk biscuits, cinnamon rolls, and puff pastries.

Their mission remains focused on creating an inclusive foodie environment by providing celiac-safe, delicious food for all.

Once the dust settles, we will bring you another GoodLove Foods update.

For other company updates from Shark Tank Season 16, Episode 12, look below:

• Kidd Coffee Update
• The Happy Birdwatcher Update
• Remento Update

Before you go, be sure to check out our list of all the Shark Tank Season 16 products.