Go Nutz Update | Shark Tank Season 16

While shaving in his bathroom, Landon McKinnis realized he was using the same straight razor for his face and private areas, but somehow he knew it didn’t feel right or safe. The pain and awkward angles made grooming difficult, especially around curves. As a result of this, he was motivated to create Go Nutz, a curved, palm-sized electric shaver made for safer, more comfortable grooming in sensitive spots. Will the sharks see the potential in this personal care upgrade? Let’s find out in our Go Nutz update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Go Nutz after Shark Tank.

Landon entered Shark Tank Season 16 to pitch his personal grooming device made for sensitive areas. He sought $100,000 for 15% equity. After his pitch, he chose to deal with Mark Cuban and Daymond John for $120,000 for 30% equity.

In terms of a Go Nutz update, the company upgraded its original product by launching the Go Nutz 2.0 Trimming Device. Furthermore, after airing the company recieved a big boost in sales.

Shark	Result
Mark Cuban and Daymond John	Accepted offer of $120,000 for 30% equity
Barbara Corcoran	$100,000 for 20% equity
Lori Greiner	No offer
Kevin O’Leary	No offer

Shark Tank Go Nutz Pitch

• Entrepreneur: Landon McKinnis
• Business: Personal grooming device
• Ask: $100,000 for 15% equity
• Result: $120,000 for 30% equity
• Sharks: Mark Cuban and Daymond John

Landon opened his pitch by addressing a common issue: how difficult it is to groom sensitive areas using traditional razors.

He explained that standard razors are straight and rigid, while the human body has curves. That mismatch, he said, leads to discomfort and poor results.

To solve this, Landon developed Go Nutz, a compact, palm-sized grooming tool designed to follow the body’s natural shape.

It’s fully waterproof, runs for 2.5 hours per charge, and includes magnetic attachments for different grooming needs. The device is made for both men and women.

During the pitch, he handed each shark a unit and showed how the attachments work.

Daymond John asked if the tool was meant for facial grooming. Landon clarified it was built for full-body use, including private areas.

Mark Cuban tested the product and said it performed better than regular electric razors. It felt smoother and didn’t burn the skin.

Kevin O’Leary brought up a major competitor already doing over a billion dollars in sales. He asked how Landon planned to compete.

Landon admitted the market was crowded but said he was a one-man operation looking for help to scale.

He shared that he studied architectural engineering and taught himself design using AutoCAD. He designed Go Nutz from a simple sketch and pushed through high costs and misleading invention firms to get to market.

Kevin asked about launch and sales. Landon said he launched in late 2023 with 1,000 units. He sold out quickly after going viral, earning $59,000.

In 2024, he had already made $45,000 more and had 1,732 units in stock. Daymond praised him for knowing his numbers.

Kevin bowed out, saying the shaving market was too mature. Lori Greiner passed as well, saying it didn’t fit her brand.

Mark was interested and offered $100,000 for 25% equity and wanted to focus on dominating the male grooming market first.

Daymond suggested partnering with Mark, offering $120,000 for 30% equity. He noted he had contacts at Andis who could help.

Barbara disagreed with their approach, suggesting that Landon should focus more on marketing to women and the intimate grooming niche.

She offered $100,000 for 20% equity and said she would keep the brand in its original lane. She also emphasized her strength in social media.

The sharks debated. Barbara argued that the women’s market was larger and underexplored.

Mark and Daymond believed it was smarter to start with a use case they understood and could promote directly.

Landon asked about support. Mark and Daymond promised mentorship and help from their teams.

Barbara pressed again, but Landon made his decision. He accepted Mark and Daymond’s offer of $120,000 for 30% equity.

Let’s find out where the company stands now in our Go Nutz update.

Shark Tank Go Nutz Update

Our Go Nutz update found that since appearing on Shark Tank, the company introduced the Go Nutz 2.0 Trimming Device, which features a stronger motor, sharper foil blades, and a self-cleaning, self-charging dock.

This upgraded version is 100% waterproof and designed for both men and women, offering a safer and more comfortable grooming experience.

After airing, Landom posted a video on Instagram showing him shipping out hundreds of units.

In March 2025, our Go Nutz update found that the team participated in the first annual Go Further Initiative Inc. Pickleball tournament at SERV. They contributed to raising over $9,500 for frontline workers, military personnel, and veterans.

Further, the company has collaborated with notable figures, such as BKFC Heavyweight World Champion Ben Rothwell, to promote its products.

Currently, Go Nutz offers a range of grooming tools and accessories through the Go Nutz website.

Once the dust settles, we will be back with another Go Nutz update.

For more updates from Shark Tank Season 16 Episode 17, be sure to check the links below:

• Frame Your Feline Update
• Essence Update
• Mad Mutz Update

Before you go, be sure to check out our list of all the Shark Tank Season 16 products.