Edible Architecture Update | Shark Tank Season 17

At holiday get-togethers, the gingerbread houses on the table were always hard to eat and usually ended up in the bin, which made the tradition feel pointless. So, Avital Ungar came up with Edible Architecture to fix this with charcuterie kits that people can build and actually enjoy eating with family and friends. It turns a boring holiday habit into something fun and tasty. Now let’s see how the sharks reacted in our Edible Architecture update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Edible Architecture after Shark Tank.

Avital entered Shark Tank Season 17 to pitch her holiday charcuterie kits, seeking $150,000 for 10% equity. After her presentation, she landed a deal with Lori Greiner for $150,000 for 18% equity.

In terms of an Edible Architecture update, the company saw a noticeable increase in sales after airing along with a lot of media attention.

Shark	Result
Lori Greiner	Accepted offer of $150,000 for 18% equity
Kevin O’Leary	No offer
Daymond John	No offer
Barbara Corcoran	No offer
Daniel Lubetzky	No offer

Shark Tank Edible Architecture Pitch

• Entrepreneur: Avital Ungar
• Business: Holiday charcuterie kits
• Ask: $150,000 for 10% equity
• Result: $150,000 for 18% equity
• Shark: Lori Greiner

Avital got straight to the problem. Regular gingerbread houses look cute, but they taste stale, overly sweet, and usually go straight into the trash. Her solution was a savory holiday kit made from charcuterie ingredients.

She showed the sharks salami shingles, pretzel windows, parmesan snow, and olive ornaments. It worked like a grown-up gingerbread house that people could enjoy building and eating.

She explained how the business operates. Edible Architecture sells three kits. The classic chalet works for families. The mini chalet fits wine nights and small gatherings. The charcuterie tree serves as a holiday centerpiece.

Each kit is shelf-stable, pre-packed, and easy to assemble. Customers buy the kit, build the structure, decorate it, and serve it as part of their holiday spread.

Meanwhile, the sharks started testing their samples. Lori Greiner noted that all the ingredients were shelf-stable. However, Kevin O’Leary paused and said the idea still felt strange to him.

That pushed Avital to explain that charcuterie chalets go viral every holiday season, with Food Network hitting almost ten million views on the concept.

Lori then asked for sales. Avital said last year she sold $123,000, and this year she was already at $1.17 million. She listed Costco, World Market, Albertsons, and other national retailers as partners. Daniel Lubetzky asked if she would pass $2 million this year. Avital said yes.

Lori shifted to pricing. The classic chalet sells for $29.99. Daniel asked for her costs. Avital said each kit costs $10.68 to make and wholesales for $14.29. Daniel then asked if she was profitable. Avital said she netted $3,500 last year, which she viewed as proof of market demand.

However, Kevin dropped out after saying the product didn’t work for him. Barbara Corcoran also bowed out, saying the kits weren’t visually appealing.

Lori stayed engaged and asked what Avital needed the money for. Avital said she needed a credit line to finance large purchase orders.

Daniel then stepped out as well, saying the product didn’t match his taste. Daymond John followed, explaining that financing POs creates conflicts when things go wrong.

That left Lori as the only shark still interested. She referenced her success with Boarderie and made an offer of $150,000 for 25% equity.

Avital thanked her and asked if purchase order (PO) financing could be part of the deal. Lori said she could support growth, but didn’t want the deal to depend on funding POs directly.

Daniel then pointed out that Lori’s offer valued the company at $600,000. The comment created tension, and Lori dismissed the idea of partnering with him.

In the end, Avital countered at several levels. Lori held firm until she reached her lowest number. She agreed to $150,000 for 18% equity. Avital accepted the deal.

Let’s get an Edible Architecture update about what happened after Shark Tank

Shark Tank Edible Architecture Update

While researching for our Edible Architecture update, we were unable to confirm if the deal with Lori went through. However, often times the deals can take a while to go through due diligence, so it may just take more time..

Despite this, Edible Architecture update, the company experienced a surge in media attention, traffic, and orders shortly after the episode aired.

With the episode airing right before Christmas, it was perfect timing for last minute orders.

If you want to switch things up this holiday season and build your own charcuterie chalet, you can order directly from the Edible Architecture website.

We’ll return with another Edible Architecture update as more details become available.

For more updates from Shark Tank Season 17 Episode 7, be sure to check the links below:

• McMILLER Update
• Bauble Stockings Update
• The Christmas Carolers Update

Before you go, be sure to check out our list of all the Shark Tank Season 17 episodes.