CharCharms Update | Shark Tank Season 16
During the COVID-19 lockdown, Charlotte Trecartin was stuck at home when she noticed her water bottle looked boring and kept getting scratched. So, she came up with CharCharms, a set of stick-on hooks, charms, straw toppers, and bottle protectors to make water bottles more fun and durable. The idea took off, bringing in millions in sales and landing deals with major retailers. Will the sharks see the value in this growing business? Let’s dive into our CharCharms update and pitch recap to find out.
If you’re short on time, here’s a quick overview of what happened to CharCharms after
Charlotte entered
In terms of a CharCharms update, the company has expanded its retail presence, launching a full product collection nationwide in Target stores. Furthermore, CharCharms scaled operations by moving into a larger warehouse in Wheeling, IL, improving production and distribution.
| Shark | Result |
| Daymond John | $300,000 for 17.5% equity |
| Kevin O’Leary | $300,000 for 20% equity |
| Mark Cuban | No offer |
| Kendra Scott | No offer |
| Lori Greiner | No offer |
Shark Tank CharCharms Pitch
- Entrepreneur: Charlotte Trecartin
- Business: Water bottle accessories
- Ask: $300,000 for 10% equity
- Result: No deal
- Sharks: None
Charlotte introduced CharCharms to the sharks, a business that creates fun and colorful accessories for water bottles.
She’s seeking an investment to expand retail distribution and scale production, ensuring her fast-growing business can keep up with demand.
Charlotte told the sharks that she came up with the idea while stuck at home during the COVID-19 pandemic.
At the time, she noticed people were carrying water bottles everywhere, yet they lacked a way to personalize them. Recognizing this as an opportunity, she began developing prototypes.
Charlotte shared that her business had grown significantly, earning $80,000 in 2022 and $250,000 in 2023. So far, it has generated $6 million in 2023, with expectations to hit $10 million by year-end.
The sharks were surprised by Charlotte’s sales, and Lori Greiner asked if all the money was coming from retail stores.
Charlotte confirmed, saying Dick’s Sporting Goods placed an order for all 780 stores after a successful test run. She added that Target launched her products nationwide with 17 different sets.
The sharks asked how customers buy them. She explained that Target sells them in ready-made charm and straw packs.
Mark Cuban asked about the price, and Charlotte said each pack sells for $11.99. She added that wholesale prices range from $5 to $5.40, while production costs are between $1 and $2.
Given these strong numbers, Lori questioned why she needed an investor when her business was already profitable.
Charlotte clarified that she wasn’t just seeking money; she needed a partner to help CharCharms become a billion-dollar brand.
She also told the sharks that she imports her products from overseas and handles everything from manufacturing to shipping herself. On top of that, she owns 100% of the business.
Over the last two and a half years, Carlotte has built strong relationships with her manufacturers. She scaled from small 200-piece orders to 20,000 to meet growing demand.
However, managing cash flow was a challenge. When Mark asked about funding large orders, Charlotte said she used purchase order financing but paid a high 11% interest rate.
Kevin O’Leary then asked whether the $6 million she mentioned was actual sales or just purchase orders waiting to be fulfilled.
Charlotte clarified that she had purchase orders on hand and expected to reach at least $10 million in sales by year-end.
Kevin offered $300,000 for 25% equity, explaining that she should focus on branding while he would handle distribution.
Meanwhile, Daymond John countered with an offer of $300,000 for 20% equity, seeing a strong licensing opportunity in her product.
Guest shark Kendra Scott admired Charlotte’s energy and success but ultimately passed on the product, saying it wasn’t for her and could easily get lost.
Similarly, Lori acknowledged Charlotte’s resourcefulness but admitted she lacked expertise in the tween market and decided to opt-out.
Mark, while acknowledging the company’s potential, warned Charlotte about cash flow management risks, expressing concerns that if she didn’t handle financing properly, growth could become unsustainable.
Despite having two offers on the table, Charlotte felt that 20-25% equity was too high for what the sharks were offering.
She countered Kevin, asking if he would accept $300,000 for 12.5% equity, with his focus solely on distribution.
Kevin declined, insisting that 20% was his lowest offer. Hoping to negotiate, Charlotte turned to Daymond, offering 15%, but he pushed back at 17.5%.
Charlotte ultimately walked away, unwilling to give up more than 15% equity.
Keep reading our CharCharms update to find out what happened next for her company.
Shark Tank CharCharms Update
Our CharCharms update found that the company now offers a variety of water bottle accessories, including charms, bottle boots, straws, and straw toppers.
These products are now available at Dick’s Sporting Goods and have also launched nationwide in Target stores as part of a larger product collection.
Our CharCharms update found that the company facilitated this expansion by moving into a larger warehouse in Wheeling, IL. This has helped accommodate increased production and distribution demands.
Charlotte’s efforts have been recognized with her inclusion in the Forbes 30 Under 30 list in 2025.
If you’re looking to buy some CharCharms, products can be found in Target and Dick’s Sporting Goods, or online through the CharCharms website.
Once the dust settles, we will be back with another CharCharms update!
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Before you go, be sure to check out our list of all the Shark Tank Season 16 products.
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.