Wildcoat Update | Shark Tank Season 16
Carlo DiMeo discovered that traditional ski coats were warm but lacked personality and fun, leaving little room for self-expression on the slopes. Determined to fix this, he developed Wildcoat, modular, animal-themed ski jackets designed to be both high-performance and uniquely stylish. With features like detachable hoods, magnetic mitts, and a temperature rating to rival the wildest winters, these coats combine functionality with a playful twist. Let’s see if his company can secure a deal in our Wildcoat update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Wildcoat after
Carlo pitched his winter apparel business, Wildcoat, on
In terms of a Wildcoat update, the company has expanded its product lineup since
| Shark | Result |
| Robert Herjavec | Accepted offer of $350,000 for 23% equity |
| Daymond John | $350,000 for 23% equity |
| Mark Cuban | No offer |
| Kevin O’Leary | No offer |
| Lori Greiner | No offer |
Shark Tank Wildcoat Pitch
- Entrepreneur: Carlo DiMeo
- Business: Winter Apparel
- Ask: $350,000 for 10% equity
- Result: $350,000 for 23% equity
- Shark: Robert Herjavec
Carlo enters
In his attempt to bring up the silly side of skiing, he created Wildcoat.
These coats are uniquely designed to resemble animals like polar bears, pandas, wolves, grizzlies, and buffalos.
He is seeking $350,000 for 10% equity to scale up production and expand his marketing efforts for his high-performance winter coat brand.
Wildcoats feature seven oversized pockets, an adjustable hood, and magnetic storm flaps.
Additionally, the modular design allows users to customize their coats by detaching the hood, sleeves, and mitts.
Despite their whimsical design, the coats are incredibly warm, with a temperature rating comparable to real fur.
Kevin O’Leary, concerned about ethical considerations, asked whether animals were harmed in the production process.
Carlo reassured him that the products are made entirely from faux fur, ensuring no harm to animals.
Each coat costs between $120 and $130 to produce and is sold at a retail price of $449, placing it in the mid-tier price range.
Mark Cuban, curious about their sales strategy, learned that Wildcoat initially relied on online sales through its website.
However, Carlo shifted his focus to in-person events like Bears and Bills games, the X Games, and other ski gatherings.
This change proved effective, leading to a significant sales boost of 50% to 70% in the weeks following these events.
The company began eight years ago when Carlo, a seasoned skier with over 32 years of experience, transformed a bear costume into a functional ski coat.
Over the years, the business grew steadily. In 2021, they made $135,000 in sales. By 2022, sales had jumped to $375,000, and in 2023, the company reached $505,000.
Carlo projected revenue of $700,000 in 2024. The coats have broad appeal, particularly among skiers and winter sports enthusiasts looking for reliable yet fun outerwear.
Despite the progress, some sharks had reservations. Kevin remarked that the business, with its current sales and assets, did not justify Carlo’s $3.5 million valuation.
Mark Cuban argued that the $449 price point was too high for what he considered more of a novelty item than an essential winter product.
He also doubted the business’s potential for scaling to meet his investment goals, leading him to opt-out.
Lori Greiner expressed concerns about the company’s heavy reliance on events and online sales.
She believed that without expanding into retail partnerships, the business would struggle to grow quickly enough for her to invest, so she’s also out.
Robert Herjavec referenced his past success with Tipsy Elves, a novelty apparel company, and offered $350,000 for 25% equity.
Daymond John, intrigued by the brand’s potential, made a competing offer of $350,000 for 30% equity.
Kevin decided not to invest, doubting that Wildcoat could scale significantly. He exits the deal.
Carlo countered Robert and Daymond’s offers, proposing 15% equity, which both sharks rejected.
After some negotiation, Carlo increased his offer to 20% equity, but Robert remained firm at 25%.
Finally, Carlo agreed to offer 23% equity. Daymond and Robert both accepted this revised offer, but tensions flared when Robert mentioned Tipsy Elves again, irritating Daymond.
Ultimately, Carlo chose to seal the deal with Robert for $350,000 for 23% equity.
Let’s quickly get a Wildcoat update after Carlo’s appearance on
Shark Tank Wildcoat Update
Our Wildcoat update found that the company has introduced two new coats since
Their latest coat designs feature more realistic animal face details, upgraded Velcro pockets for added convenience, and enhanced materials to prevent zipper snags.
Additionally, the modular design, which allows users to zip off the sleeves, hood, and mittens, has made the coats even more versatile.
This design became especially popular among cold-weather sports fans, including loyal Chicago Bears supporters.
Even more recently, our Wildcoat update found that it expanded its lineup further with the launch of The Claw Koozie, a playful and functional accessory designed to keep beverages cold.
All products remain available exclusively through the Wildcoat website.
Once the dust settles, we will be back with another Wildcoat update!
For more updates from the
Before you go, be sure to check out our list of all the Shark Tank Season 16 products.
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.