The Snorinator Update | Shark Tank Season 17
For the 50 years they’ve been married, Lloyd’s snoring was the problem that drove his wife, Susan, to kick him out of their bedroom. This frustration pushed him to look for answers. When he discovered the benefits of upright sleeping, he developed The Snorinator, a pillow designed to train users to sleep upright and cut down on snoring. Were the sharks interested in a deal? Let’s take a closer look at The Snorinator update and pitch recap to find out.
If you’re short on time, here’s a quick overview of what happened to The Snorinator after
Lloyd and Susan pitched their anti-snoring pillow on
In terms of The Snorinator update, the company received lots of media buzz after airing, which led to a big increase in sales!
| Shark | Result |
| Lori Greiner and Michael Strahan | Accepted offer of $100,000 for 25% equity |
| Kevin O’Leary | No offer |
| Robert Herjavec | No offer |
| Barbara Corcoran | No offer |
Shark Tank The Snorinator Pitch
- Entrepreneurs: Lloyd and Susan Ecker
- Business: Anti-snoring pillow
- Ask: $100,000 for 10% equity
- Result: $100,000 for 25% equity
- Sharks: Lori Greiner and Michael Strahan
Husband and wife duo Lloyd and Susan told the sharks their product was created to solve a lifelong issue.
Lloyd had been snoring since birth, and after 50 years of marriage, Susan gave him an ultimatum: either he fixed the problem or leave the bedroom altogether.
He said he tried every snoring product available. Clips, strips, vents, mouth devices, and masks, but all failed.
Lloyd then shared how he found an article from 1888. Dr. Fowler, a surgeon at the time, treated tuberculosis patients by making them sleep upright.
The method improved oxygen intake and eliminated snoring. Lloyd said this was the inspiration for The Snorinator, a memory foam pillow designed to keep people upright while they sleep.
Susan explained that they partnered with a foam manufacturer to build the product. The pillow weighs seven and a half pounds and trains users to rest in an upright position.
She then invited the sharks to try it. Guest shark Michael Strahan volunteered first, followed by Lori Greiner.
Robert Herjavec asked Michael if it was comfortable. Michael said yes, even adding that it blocked out sound. Lori agreed she could rest upright with it.
Michael wanted to know how much of their own money they invested. Lloyd said they put in $341,000, leaving only $38 in their account after molds and inventory.
Robert asked about pricing and sales. Lloyd said the production cost was $38, and they sold it for $160.
Sales were $100,000 in year one, $214,000 in year two, and they projected $325,000 in year three. With a shark’s support, he said it could reach $6 million.
However, when Robert pressed about profits, Lloyd admitted they lost around $500,000. Lori then asked if they had patent protection. Susan confirmed they held an issued utility patent.
Michael followed up by asking about pillowcases, and Lloyd explained that customers often bought both a pillow and a pillowcase, and many returned for a second unit.
Barbara Corcoran said she understood the need but shared her personal challenge. After back surgery, she could not sleep upright and still snored heavily. She said she liked the couple but not the product, so she went out.
Kevin O’Leary said he also could not see the market angle and bowed out.
Robert added that he believed customers would struggle to change sleeping positions, so he dropped out, too.
That left Lori and Michael. Lori pointed out that the best products solve major problems, and snoring was one of them.
She asked Michael for his thoughts. He said it was comfortable and relatable since his father was a loud snorer. They decided to make a joint offer of $100,000 for 25% equity.
Meanwhile, the Eckers countered at 22%, but Michael and Lori stood firm.
After a short pause, Lloyd agreed. The deal closed at 25% equity, giving them two sharks.
With a deal in hand, let’s get The Snorinator update to see how Lloyd and Susan are doing.
Shark Tank The Snorinator Update
Shortly after airing, our Snorinator update found that the company received lots of media buzz from notable media outlets, including Forbes, Parade, and Patch.
With that surge in attention, their website traffic skyrocketed overnight. Llyod and Susan took advantage and introduced a Shark Tank Special, offering $40 off.
Our Snorinator update also found that they have rolled out the Snorinator travel bag, so you can take your pillow with you on the go.
As for the deal, it’s too early to tell if it will officially close. For now, it looks like the deal with Lori Greiner and Michael Strahan is still in the due diligence phase.
As that unfolds, we will be back with another The Snorinator update soon.
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For more updates, check out our list of all the Shark Tank Season 17 companies!
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.