Shark Tank The Chair Blanket Update

The Chair Blanket Update | Shark Tank Season 17

People rarely talk about the soggy bottom problem, but it happens to most of us. You go to a concert or an outdoor event, ready to have a good time, only to sit and get your clothes ruined by a wet chair. While it’s a common problem, no one did anything about it until Tiffany and Chris created The Chair Blanket, a reversible chair cover with a waterproof side that protects you from wet and dirty surfaces. Let’s find out in The Chair Blanket update and pitch recap if they got a deal.

SharkResult
Robert HerjavecAccepted an offer of $200,000 for 20% equity
Kevin O’Leary$200,000 for 15% equity+ a royalty of 4% of sales
Lori GreinerNo offer
Fawn WeaverNo offer
Daniel LubetzkyNo offer

Shark Tank The Chair Blanket Pitch

Shark Tank The Chair Blanket Update
  • Entrepreneurs: Chris and Tiffany McCasland
  • Business: A cozy chair cover
  • Ask: $200,000 for 10% equity
  • Result: $200,000 for 20% equity
  • Shark: Robert Herjavec

The pitch started with a melodrama where Chris pretended to sit on a chair that had been left outside in the rain. His pants quickly became soaked.

Tiffany explained that this was a problem many people deal with at outdoor events. Wet chairs at tailgates, games, concerts, and campsites often leave people uncomfortable.

The Chair Blanket is designed in this way: one side has a waterproof backing that protects users from wet or dirty chairs. The other side features soft Sherpa fleece that provides warmth and comfort.

The couple revealed that Ryan, who is their business partner, first presented the concept to them. He owns 45% of the business, while they kept the remaining 55%.

However, Chris clarified that he and Tiffany receive 100% of the daily profits. But Ryan receives a 4% royalty on each sale and holds his equity share if the company is ever sold.

The product retails for $49.99, landed cost is $12.50. They launched in November 2024 with a 9,000-unit pilot run, which sold out in only three weeks.

Their two primary sales models are DTC via their website and Amazon. Since launching, they have done $400,000 in sales and had about 25% net return. Year to date, they were already at $350,000 in sales, with a $3 million sales projection for the next year.

Robert is concerned about how they planned to grow that quickly. Chris explained that 25,000 additional units were already being shipped, which would increase their inventory and allow them to meet demand.

Guest shark Fawn Weaver asked if the company’s main problem was supply rather than demand. Chris confirmed that demand was strong, but they needed more inventory to fulfill orders.

Daniel Lubetzky expressed his concern about their projections and potential copycats; as a result, he is the first shark to bow out of the negotiations.

In contrast, Robert Herjavec liked the product and offered $200,000 for 20% equity.

In response, Kevin O’Leary made a competing offer of $200,000 for 15% equity, but he wanted the equity to come from Ryan’s ownership while also taking a 4% royalty.

But that didn’t sit well with Chris, so they immediately refused that offer. Lori Greiner sighted the same concerns as Daniel, and she’s out as well.

Fawn also stepped out, saying Robert was better suited to help them grow the outdoor product.

Chris and Tiffany eventually revisited Robert’s offer and tried to counter at 15% equity, but Robert declined.

At the end, they had to stick with his original offer of $200,000 for 20% equity.

With a deal in hand, let’s get The Chair Blanket update to see how Chris and Tiffany are doing.

Shark Tank The Chair Blanket Update

Research for The Chair Blanket update found that the deal with Robert Herjavec is still in its due diligence phase.

Shortly after the episode aired, the company received lots of interest from people all over the country wanting to purchase their reversible chair cover.

To celebrate their Shark Tank appearance, The Chair Blanket is offering two special, limited-time deals: a Shark Tank Bundle with free shipping on orders over $75 and a limited-time 15% discount promotion for shoppers.

Head over to their official website right now and take advantage of both offers.

We will monitor their progress closely and report it in our next The Chair Blanket update.

For more updates from Shark Tank Season 17 Episode 12, be sure to check the links below:

Before you go, be sure to check out our list of all the Shark Tank Season 17 products.

Marvin
Marvin Uzor
Content Writer |  + posts

Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.