Kaans Design Update | Shark Tank Season 16
Ashley and Kenny Green created Kaans Designs to address a deeply personal challenge: preserving family memories and ensuring everyone “gets in the picture.” The idea stemmed from Ashley’s loss of her mother, which left her with only one photo of them together. Their solution is a parenthood lifestyle brand offering high-quality matching tees and accessories, providing families with a meaningful way to create and celebrate memories. Is this an idea the sharks would invest in? Let’s find out in our Kaans Designs update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Kaans Designs after
Ashley and Kenny entered
In terms of a Kaans Designs update, the company gained lots of exposure following its
| Shark | Result |
| Todd Graves | Accepted offer of $75,000 as a loan for 10% equity |
| Daymond John | Accepted Mentorship |
| Mark Cuban | No offer |
| Lori Greiner | No offer |
| Kevin O’Leary | No offer |
Shark Tank Kaans Designs Pitch
- Entrepreneurs: Ashley and Kenny GreenÂ
- Business: Parenthood lifestyleÂ
- Ask: $75,000 for 15% equity
- Result: $75,000 as a loan for 10% equity
- Shark: Todd Graves
Ashley and Kenny entered
They’re seeking an investment to expand their product categories, increase production capacity, and meet growing customer demand beyond their home garage setup.
Their pitch wasn’t just about clothing—it was about capturing moments that matter.
Kaans Designs is a parenthood lifestyle brand centered on preserving family memories.
Ashley and Kenny share that they operate from a home garage using a print-on-demand model.
Thus, they keep blank inventory and screen-print designs as orders come in.
This method avoids waste and reduces storage needs. Customers can order directly from their website, making the process simple and convenient.
Kaans Designs have appeared on Oprah’s Favorite Things twice and have been seen on celebrities and athletes.
They produce adult shirts for $5.12 and sell them for $26, while kids’ shirts cost $4.24 to make and are sold for $21.
Ashley and Kenny started their business in 2014 with a $200 loan from Ashley’s father.
Year to date, they have achieved lifetime sales of $3.2 million, with consistent sales beginning in 2016.
The company earned a profit of $44,000 in 2023 and project between $280,000 and $300,000 in sales in 2024.
With an average profit margin of 80%, a customer acquisition cost (CAC) of $9.37, and a 30% customer return rate, the business demonstrates strong financial efficiency.
Moreover, during peak seasons like Father’s Day and holidays, they achieve a 5X return on ad spend (ROAS), averaging 3X annually.
Further, they allocate about 5% of revenue to advertising but cite cash flow limitations as a challenge.
Kevin O’Leary says they can’t go to retail because their margins aren’t big enough. He’s the first shark out.
Lori Greiner says she doesn’t know so much about the fashion industry. She’s out as well.
Daymond John says he believes Ashley and Kenny can grow the business themselves and encourages them to keep working hard.
However, he doesn’t think they need his help and exits the negotiations.
Guest shark Todd Graves offers them $75,000 as a loan in exchange for 10% equity.
He adds that he can assist with branding and invites Daymond to mentor the couple as part of the deal.
Daymond agrees, stating he will act as an advisor but not as an investor.
Meanwhile, Mark Cuban supports the partnership between Todd and Daymond.
He encourages Ashley and Kenny to accept the deal while stepping out of the negotiations to allow the other sharks to proceed.
After pondering on the available offer for a moment, Ashley and Kenny decide to go with the offer.
Keep reading our Kaans Designs update to find out what happened after
Shark Tank Kaans Designs Update
Our Kaans Designs update found that the company’s website received a significant increase in web traffic after the episode aired.
Further, the company has done a great job promoting community engagement by showcasing real-world families in their diverse glory.
Moreover, they also encourage customers to share photos and tag them in life moments, fostering a sense of family and connection within their customer base.
Our Kaans Designs update didn’t find any new sales numbers, but we are confident that the brand received a nice boost in sales after airing.
Kaans Designs’ mission remains to inspire families to capture and cherish shared moments through their unique products.
We will be back with another Kaans Designs update as soon as we learn more.
For more updates from
Before you go, be sure to check out our list of all the Shark Tank Season 16 products.
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.