Prank-O Gift Boxes Update | Shark Tank Season 10
Entrepreneurs Arik Nordby and Ryan Walther, pitched their gift boxes during
If you’re short on time, here’s a quick overview of what happened to Prank-O after
Arik Nordby and Ryan Walther, appeared on
| Shark: | Result: |
| Mark Cuban | Accepted deal for $640,000 for 25% equity |
| Kevin O’Leary | $640,000 for 0% equity, and a $0.38 cent royalty in perpetuity |
| Daymond John | No offer |
| Lori Greiner | No offer |
| Mark Cuban | No offer |
Shark Tank Prank-O Update
- Entrepreneurs: Arik Nordby and Ryan Walther
- Business: Prank gift boxes
- Ask: $640,000 for 8% equity
- Result: $640,000 for 25% equity
- Sharks: Mark Cuban
Founders of Prank-O, Arik Nordby, and Ryan Walther, were tired of losing time with their families. That’s why they created their company, that ultimately makes prank gift boxes for your gift giving.
First appear to contain bizarre products from ridiculous companies. Simply, “Put Your Real Present Inside the Joke Box" and try to keep a straight face as you watch your friends & loved ones attempt to remain gracious while thanking you for the present. Then watch them explode with laughter when they discover their actual stuff inside and realize they have been pranked
Prank-O boxes are basically printed in a way that makes the gift receiver believe they’re getting a wild and out-there gift. When really, it’s just that the novelty gift is printed on the box.
You then place your actual gift inside the box, ultimately leading to a prank on the person who opens the gift. For example, the box may lead them to believe they’re getting a virtual reality set for pets, but then they open the box to find your gift inside.
Mark Cuban exclaims at how brilliant the concept is, however, when he hears the valuation, he’s a bit turned off. That’s of course until Arik and Ryan start sharing their numbers.
Arik and Ryan finally told the sharks that the company had earned $10 million in gross revenue since 2013, certainly an impressive milestone. However, the sharks wanted modern-day projections for the company, which received a quick response estimating about $2.8 million.
While the sales numbers seemed impressive, the sharks were not yet convinced. They also wanted to learn more about the company’s margins.
A single unit costs just $0.66 to manufacture while they sell them to customers for just over $8 per box. Most of Prank-O’s sales came from retail and e-commerce, according to Arik and Ryan.
The biggest prank of all seemed to be the fact that the company had racked up millions of dollars in debt, which was a major concern for the sharks.
Specifically Lori Greiner, who wasn’t really a big fan of the seasonal business model. For this reason, she dropped out.
Daymond John also eventually dropped out, because he didn’t believe it was an investable business for a number of different reasons.
Barbara Corcoran agreed with Daymond’s opinion of the company, and dropped out as well, ultimately leaving only Mark Cuban and Kevin O’Leary remaining.
Mark offered $640,000 for 25% equity.
After a few moments to think about their offer, Kevin decided to take a different approach when making his own unique offer. He decided to structure his deal specifically through a royalty repayment.
Finally, he pledged the $640,000 investment to Prank-O in exchange for 0% equity and a $0.38 royalty in perpetuity.
With that said, Arik and Ryan ultimately decided to accept Mark’s offer. Keep reading our Prank-O update, to find out if this company has pranked it’s way to success!
Now let’s take a look at our Prank-O update after
However, despite the deal falling through, the company still exists, and operates primarily on Amazon, in addition to the Prank-O website.
They have a wide range of boxes and other prank items to choose from, with new additions always rolling in.
The company has an estimated annual revenue of $6 million.
If we learn anything new about this company, we will certainly let you know. In the meantime, you can check out our other company updates from Season 10 Episode 7, by following the links below!
For even more on companies and products, by sure to stop by our Season 10 products page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!