Genius Juice Coconut Smoothies Update | Shark Tank Season 11
Entrepreneur Alex Bayer pitched his coconut smoothie business during
If you’re short on time, here’s a quick overview of what happened to Genius Juice after
Alex Bayer appeared on
| Shark: | Result: |
| Mark Cuban and Barbara Corcoran | Accepted deal for $500,000 for 25% equity |
| Kevin O’Leary | $250,000 loan over 36 months at 9% interest in exchange for 7% equity |
| Lori Greiner | No offer |
| Rohan Oza | No offer |
Shark Tank Genius Juice Update
- Entrepreneur: Alex Bayer
- Business: Whole coconut smoothies
- Ask: $250,000 for 7% equity
- Result: $500,000 for 25% equity
- Sharks: Mark Cuban and Barbara Corcoran
Founder of Genius Juice, Alex Bayer, is doing something that no other beverage company is. His company incorporates the entire coconut into a smoothie, including the meat and the milk.
It’s everything but the shell! Alex’s pitch includes a song, helped by three lovely backup singers, that perfectly explains his beverage idea.
And it’s more than just an idea. Bayer’s Genius Juice is in over 1,000 stores nationwide and did $367,000 in the year before filming.
He works with a co-packer in Thailand to process the coconuts when they’re fresh, freeze them, and then send them to stores in the US.
All of the sharks agree that the drink is delicious and like what they’re hearing, but guest shark Rohan Oza has a problem with the shelf life.
He knows the beverage industry, and he knows that scaling will be difficult if the drink requires freezer space to sell. He and Lori Greiner are the first to bow out of the deal.
Lori says the beverage industry is too challenging, even though she loves the product itself. Barbara Corcoran has similar feelings about beverage companies, but she says something about Genius Juice tempts her.
Further, she loves the taste and the low calories. In the end, she goes against her previous experiences and offers $250,000 for 14% equity.
Mark Cuban was going to ask for more, so he bowed out upon hearing Barbara’s deal. Kevin O’Leary worries about the company’s funds going forward, as Alex admits that the company won’t break even anytime soon.
Still, he offers a $250,000 loan over 36 months at 9% interest in exchange for 7% equity. However, Alex doesn’t want the debt.
Instead, he focuses on Barbara’s deal, countering to ask for 11% equity instead of her proposed 14%. Before she can agree, Mark interjects that he’d like to be back in, and will add $250,000 of his own money to her $250,000.
Additionally, he wants them to take 25% equity in the company. Barbara goes with this deal, and Alex takes the deal with Mark and Barbara.
Did he hit the right spot for sales and growth? Find out in our
Research for our Genius Juice update revealed great news! Genius Juice is a big hit, and reports indicate that the company is bringing in $12 million in yearly revenue!
Products are available at Walmart, Target, Whole Foods, and Albertson’s stores. There is also an opportunity to purchase Genius Juice on its website, and they even have a subscription service.
Since appearing on
Additionally, Genius Juice is eyeing an $80-$90 million exit by 2025.
You can find the other company updates from Season 11 Episode 12 here:
For even more on companies and products, be sure to stop by our Season 11 products page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!