Inclusivity is important in all aspects of life. Something as small as bandages can make a big impact. That’s the philosophy Intisar Bashin and Rashid Mahdi brought to their company, Browndages. These skin-tone bandages come in five different inclusive colors and feature characters all children can see themselves in. Will the sharks appreciate this important message during
Shark Tank Browndages Update
- Entrepreneur: Intisar Bashir and Rashid Mahdi
- Business: Inclusive flesh-tone and character bandages
- Ask: $75,000 for 7.5% equity
- Result: $100,000 for 25% equity + a $75,000 line of credit
- Shark: Mark Cuban, Daymond John, and Lori Greiner
Browndages had an important mission, inclusive bandages that everyone could feel comfortable using. The company launched in 2020 and had $135,000 in sales during that year. They sold so many bandages that they ran out of stock. The sharks loved the message, but the size of the bandage industry (and the big players there) were more than a bit intimidating.
Robert Herjavec was afraid of the scale of the bandage industry, and taking on those big names just didn’t sound like something he wanted to do, and he went out. Kevin O’Leary made an offer of $75,000 for 15% equity, with a plan to take on the major players and work with them.
Lori Greiner, however, saw how important the mission of inclusivity was. She asked Mark Cuban and Daymond John if they wanted to go in on a deal together. They offered $100,000 for 30% for all three of them. Intisar and Rashid counter at 7.5% equity each. However, Mark added an additional credit line of $75,000 to help keep stock on hand.
Intisar and Rashid manage to haggle them down to a 25% stake split between the two of them. Everyone agrees, and they struck a deal. With three sharks on board, Browndages are sure to gain some traction. Let’s find out how they’re doing in our Browndages update.
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Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!